Business Details
27 Years
experience
Your Trusted B2B Tech Marketing Partner for Growth
Since 1999, TSL Marketing has specialized in delivering growth strategies for B2B technology companies. Our evolution from lead generation to comprehensive digital marketing reflects our commitment to adapting with industry trends while maintaining a focus on measurable results. We offer tailored services including SEO, website development, and integrated marketing, supported by a team of experts with deep expertise in managed services, SaaS, and global tech sectors.Our approach combines strategic planning, creative execution, and data-driven optimization to address the unique challenges of technology firms. With a proven track record of 25+ years and partnerships with industry leaders like HubSpot, we provide scalable solutions that align with client goals. Our culture emphasizes continuous improvement, collaboration, and a client-first mindset, ensuring that every campaign contributes to sustainable business growth.
Services
B2B Lead Generation
Channel Marketing
Website Development
SEO Services
Digital Advertising
Marketing Consulting
HubSpot Implementation
Data Strategy
Sales Enablement
Content Creation
Details
- Year established: 1999
Highlights and features
- 25+ years of specialized experience in B2B technology marketing
- Full-service agency offering lead generation, SEO, and HubSpot integration
- Proven frameworks for demand generation and sales pipeline optimization
- Dedicated teams acting as an extension of client marketing departments
- Certified experts in Google and LinkedIn advertising platforms
Associations and certifications
- HubSpot Platinum Partner
What people say
Quality leads
True partnership
Seamless process
Tangible results
Industry expertise
Services
B2B Lead Generation
Our lead generation services combine inbound and outbound marketing strategies tailored to B2B technology companies. We create targeted campaigns using SEO, digital advertising, and telemarketing to generate marketing-qualified leads. Our approach includes list building, lead nurturing, and pipeline management to ensure consistent sales opportunities for IT service providers and SaaS companies.
SEO Services
TSL's SEO experts improve organic search visibility for B2B technology firms through technical audits, on-page optimization, and content strategy. We focus on keyword research, competitor analysis, and conversion-focused content creation to increase website traffic and lead generation for managed service providers and software companies.
Website Development
We build high-converting websites for B2B tech companies using agile development methodologies. Our process includes UX optimization, responsive design, and HubSpot CMS implementation to create sales-focused digital platforms. Continuous improvement strategies ensure websites evolve with changing business needs and industry trends.
Digital Advertising
Our digital advertising services include Google Ads, LinkedIn campaigns, and remarketing strategies for B2B technology firms. Certified specialists manage ad spend optimization, conversion tracking, and performance reporting to maximize ROI while aligning with overall marketing objectives.
Channel Marketing
TSL develops channel marketing strategies for technology companies seeking to expand through partner networks. We create co-marketing plans, lead generation programs, and partner recruitment initiatives that help channel organizations grow their market reach and sales pipeline.
People
David English
President & Founder
David English founded TSL Marketing in 1999 and has led its evolution from lead generation to comprehensive B2B tech marketing. With over 25 years of industry experience, he focuses on strategic growth and client success.
Brian Shilling
Chief Growth Officer
Brian Shilling drives revenue growth strategies at TSL Marketing. He specializes in aligning sales and marketing initiatives to create scalable growth frameworks for B2B technology companies seeking market expansion.
Norma Shepardson
Sr. Director, Creative Services
Norma Shepardson leads TSL's creative team with expertise in UX design and brand strategy. She has over 15 years of experience creating user-centered digital experiences for B2B technology clients.
Mike Stiriti
Director & MSP Growth Expert
Mike Stiriti specializes in growth strategies for managed service providers. With deep industry knowledge, he helps MSPs develop marketing plans that generate qualified leads and drive business expansion.
Ryan Brady
SEO Subject Matter Expert
Ryan Brady leads TSL's SEO initiatives with technical expertise in search engine optimization. He develops strategies that improve organic visibility and drive qualified traffic for B2B technology companies.
Questions
What makes TSL Marketing different from other B2B tech agencies?
TSL combines 25+ years of B2B tech specialization with certified HubSpot partnership and a proven smarketing approach that integrates sales and marketing for measurable pipeline growth.
How does TSL approach B2B lead generation for technology companies?
We use an omnichannel strategy combining inbound SEO, digital advertising, and outbound telemarketing to create targeted campaigns that generate marketing-qualified leads aligned with client business goals.
What digital marketing services do you offer for SaaS companies?
Our SaaS services include conversion-focused website development, hyper-targeted LinkedIn advertising, content marketing, and data-driven SEO strategies tailored to software-as-a-service business models.
How do you measure success for your marketing campaigns?
We track KPIs like lead conversion rates, pipeline velocity, and ROI through HubSpot CRM integration, providing quarterly business reviews with actionable performance insights.
Can you help with HubSpot implementation for growing tech firms?
As a HubSpot Platinum Partner, we offer end-to-end implementation services including CRM migration, workflow automation, and Sales/Marketing Hub configuration to optimize platform ROI.
What industries do you specialize in within the B2B tech sector?
We focus on managed service providers (MSPs), SaaS companies, cloud service providers, and global technology enterprises needing specialized marketing strategies for technical audiences.
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