Business Details
19 Years
experience
Expert Adventure Tourism Marketing Solutions
At Liquid Spark, we specialize in crafting practical marketing solutions that inspire adventure, action, and stewardship of people, place, and planet. Our approach prioritizes strategic planning, clean design, and usability while empowering clients with tailored tools and training. We measure results rigorously, maintain alignment with our mission, and emphasize sustainability through our membership in 1% for the Planet.Founded in 2007, our agency has evolved from a consultancy to a full-service partner for adventure tourism brands, combining deep industry expertise with a commitment to regeneration. Our team of outdoor enthusiasts brings decades of experience in marketing, operations, and sustainability to deliver measurable ROI for clients worldwide.
Services
Integrated Marketing
Paid Advertising
SEO Audits
Social Media Strategy
Marketing Roadmaps
Details
- Year established: 2007
Highlights and features
- We offer 15+ years of specialized expertise in adventure tourism marketing.
- Our team combines outdoor industry experience with data-driven marketing strategies.
- We guarantee measurable ROI through accountable, conversion-focused campaigns.
- Our 1% for the Planet membership demonstrates commitment to sustainability.
- We provide personalized support with scalable solutions for growing businesses.
Associations and certifications
- 1% for the Planet
Services
Integrated Marketing
Our integrated marketing solutions combine strategic planning with channel-specific tactics to transform adventure tourism brands. We create cohesive campaigns that align with your business goals, from initial strategy development to execution across digital and traditional platforms. This approach ensures consistent messaging and measurable growth throughout your sales funnel.
Paid Advertising
We design precision-targeted paid advertising campaigns that boost bookings and brand awareness for adventure tourism businesses. Our experts optimize keywords, ad copy, and bidding strategies to achieve 3x-15x return on ad spend. Services include campaign setup, A/B testing, and performance reporting to maximize ROI.
Marketing Audits
Our comprehensive marketing audits identify strengths and opportunities across digital channels. We analyze email marketing, SEO, social media, and website performance to provide actionable recommendations. Each audit includes a tailored roadmap for improving conversion rates and achieving measurable business outcomes.
Social Media Strategy
We develop social media strategies that turn platforms into powerful visitor resources. Our approach combines organic content planning with paid advertising to increase engagement and drive bookings. Services include platform-specific audits, content calendars, and audience targeting to enhance your brand's online presence.
Marketing Roadmaps
Our marketing roadmaps provide annual planning frameworks tailored to adventure tourism brands. We collaborate to set quarterly goals, map initiatives to your sales funnel, and establish KPIs for measuring success. These customized plans ensure strategic alignment and sustained growth throughout the year.
People
Julie Thorner
Founder & President
Outdoor industry expert with 25 years of experience in adventure tourism. Former raft guide and marketing VP who founded Liquid Spark to support sustainable tourism brands. Active educator and volunteer in responsible tourism initiatives.
Rylee Roquemore
Project Manager
Marketing professional with decade of experience in advertising campaigns. Specializes in strategic account planning and project management. Organizes charity bike rides for disaster relief while supporting clients in Asheville, NC.
Robyn Lee
Director of Operations
Award-winning marketer with 13 years of digital marketing expertise. Focuses on customer journey optimization and conversion rate improvements. Holds certifications in Google Ads, Hubspot, and Meta platforms.
Michelle Montgomery
Creative Director
Designer with decade of experience creating impactful visual strategies. Combines minimalist design principles with adventure branding. Also founder of The Transplant Doula and Rumble with Mortality initiatives.
Dan Isbister
PPC and SEO Specialist
Former IT executive turned outdoor marketing expert. Manages successful PPC campaigns for tourism clients. Holds Google PPC & Analytics certifications and combines technical expertise with industry knowledge.
Questions
What adventure tourism marketing services do you offer?
We provide integrated marketing, paid advertising, SEO, social media strategy, and strategic consulting tailored specifically for adventure tourism brands.
How do you measure marketing campaign success?
We track measurable KPIs like booking conversions, ROI, and engagement metrics while providing regular reporting and actionable insights for continuous improvement.
Are your services available globally?
Yes, we work with adventure tourism brands and destinations worldwide, combining local market understanding with global best practices.
How do you incorporate sustainability into marketing?
As 1% for the Planet members, we prioritize sustainable practices in all campaigns and help clients develop marketing strategies that support environmental stewardship.
What's included in a marketing audit?
Our audits analyze email marketing, SEO, social media, website performance, and paid advertising to identify opportunities and create actionable improvement roadmaps.
Can you help with short-term marketing projects?
Yes, we offer standalone consulting, audits, and targeted marketing support for both immediate needs and long-term strategic planning.
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