Business Details
13 Years
experience
Emergency
services
Award-Winning Public Relations for B2B Brands
Founded in 2013, Ripley PR has established itself as a leader in strategic B2B public relations, combining analytical rigor with creative storytelling to deliver measurable results. Our team of seasoned professionals brings decades of combined experience in media relations, crisis management, and brand development, serving industries ranging from construction technology to healthcare IT. We differentiate ourselves through proprietary methodologies that blend business accounting principles with PR strategy, ensuring clients receive transparent ROI reporting and actionable insights.Recognized by Entrepreneur Magazine and Newsweek as a top-tier agency, we prioritize client success through daily advocacy, targeted media outreach, and data-driven campaign optimization. Our commitment to excellence is reflected in our track record of securing national coverage for clients and maintaining a client retention rate exceeding industry standards.
Services
Media Relations
Crisis Management
Brand Strategy
Content Creation
Social Media Management
Reputation Management
Event Planning
Media Training
Trade Show Support
Analytics Reporting
Details
- Year established: 2013
Highlights and features
- We combine business analytics with creative PR strategies for measurable outcomes
- Our team secures placements in top-tier national and trade media outlets
- We provide transparent daily reporting on PR activities and campaign performance
- Specialized expertise in construction tech, automotive manufacturing, and franchising PR
- Recognized by Entrepreneur Magazine and Newsweek as industry-leading PR experts
Services
Media Relations
We connect clients with national media outlets and trade publications through targeted pitching and relationship-building strategies. Our team secures coverage in top-tier platforms while maintaining consistent brand messaging. Clients receive detailed reports tracking media placements and audience engagement metrics.
Crisis Management
Our proactive crisis communication plans prepare organizations for unexpected events through scenario planning and response protocols. We implement damage control strategies during active crises while developing long-term reputation recovery initiatives grounded in stakeholder communication.
Content Strategy
We create compelling narratives across press releases, blog posts, and social media content that position clients as industry thought leaders. Our writers develop targeted messaging frameworks aligned with business objectives and audience needs.
Social Media Management
Our team optimizes B2B social media strategies across LinkedIn, Twitter, and Facebook to increase website traffic and lead generation. We implement analytics-driven content calendars while monitoring engagement metrics for continuous improvement.
Media Training
We prepare executives for media interactions through simulated interviews and messaging workshops. Our training covers on-camera techniques, crisis response protocols, and effective communication strategies tailored to each client's industry.
People
Heather Ripley
Founder/CEO
Combining finance expertise with creative PR strategies, Heather leads Ripley PR's growth initiatives while maintaining direct client relationships. Her analytical approach drives the agency's ROI-focused methodology.
Bill Mattern
President
Bringing diverse business management experience, Bill oversees strategic operations and client service delivery. His marketing background strengthens the agency's brand development capabilities across multiple industries.
Grayson Shockley
Managing Director, B2B Account Management
As a Maryville College graduate, Grayson provides strategic account leadership while leveraging local market knowledge to enhance client success across national markets.
Anthony Cloud
Managing Director, B2C and Franchising
Anthony specializes in franchise development PR, creating compelling brand narratives that drive industry recognition and customer engagement through targeted media outreach.
Amanda Greever
Head of Research, Production Manager
With expertise in transforming data into stories, Amanda leads research initiatives that inform media strategies and content creation, ensuring factual accuracy in client communications.
Questions
What industries does Ripley PR PR specialize in?
We focus on B2B sectors including construction technology, automotive manufacturing, franchising, healthcare IT, and industrial manufacturing through targeted PR strategies.
How do you measure PR campaign success?
We provide daily analytics tracking media placements, website traffic growth, lead generation metrics, and ROI calculations using our proprietary reporting framework.
Can you help with crisis communication?
Yes, our crisis management team develops proactive response plans and executes damage control strategies to protect brand reputation during emergencies.
Do you offer media training for executives?
We provide comprehensive media training including interview preparation, message development, and on-camera practice sessions with former journalists.
What sets Ripley PR PR apart from other agencies?
Our unique blend of business analytics and creative storytelling delivers measurable results, supported by transparent reporting and industry-specific expertise.
