Xela Group

Who We Are

Grupo Xela is a leading Hispanic marketing agency driven by a passionate team of experienced professionals. Founded in 2003, we leverage our deep understanding of the Hispanic consumer and cultural context to empower brands to achieve impactful marketing outcomes. We speak the language, we know the people, we live the culture.

What We Do

We offer a comprehensive suite of services designed to meet the unique marketing needs of businesses targeting the Hispanic community. Our services include:

• Hispanic Research: In-depth understanding of the Hispanic consumer through research studies, focus groups, and panelist recruitment.
• Cultural Expertise: Development of culturally relevant marketing materials and campaigns that resonate with the Hispanic audience.
• Strategic Consulting: Guidance on developing effective marketing strategies and overcoming cultural barriers.
• Translation & Interpretation: Accurate and culturally sensitive translation and interpretation services for all your communication needs.

Our Team

Our team comprises passionate and multicultural professionals with deep expertise in Hispanic marketing, research, and communications. We are driven by a genuine desire to understand and connect with the Hispanic community and to empower brands to achieve meaningful business results.

Why Grupo Xela?

• Cultural Expertise: We understand the complexities of the Hispanic market and speak the language, know the people, and live the culture.
• Data-Driven Insights: We leverage data-driven research and analytics to deliver actionable insights and optimize your marketing campaigns.
• Strategic Partnerships: We collaborate with clients every step of the way, building strong partnerships and ensuring success.

Where We Are

Grupo Xela is headquartered in Cincinnati, Ohio for North American Operations and in Bogota, Colombia for Latin America. Our reach extends across major cities in the United States and Latin America, allowing us to connect with the Hispanic community throughout the region.