Business Details
20 Years
experience
Your Trusted 24/7 Fitness Destination in Black River Falls
Since 2006, River Country Fitness has been transforming the fitness landscape in Black River Falls with a personalized, results-driven approach. Our mission focuses on uncovering individual motivations to create tailored workout plans that accelerate goal achievement. With a passionate team, state-of-the-art equipment, and a supportive environment, we empower members to push boundaries while maintaining proper form and technique. Our facility combines cutting-edge strength and cardio equipment with specialized services like red light therapy, wet sauna sessions, and small-group training programs.We prioritize community engagement through senior fitness classes, corporate team-building workouts, and accessible amenities including 24/7 gym access and free equipment orientations. Our commitment to holistic wellness extends to retail offerings like handmade goat's milk soap and aromatherapy products that complement active lifestyles.
Services
24/7 Gym Access
Tanning Services
Infrared Sauna
Fitness Classes
Red Light Therapy
Details
- Year established: 2006
Highlights and features
- We offer 24/7 gym access with premium strength and cardio equipment
- Our team provides personalized workout plans tailored to individual goals
- We feature specialized services like red light therapy and wet sauna sessions
- We offer small-group training programs for corporate teams and seniors
- Our facility includes free equipment orientations and wellness retail products
Services
24/7 Gym Access
Our gym provides unrestricted 24/7 access to premium fitness equipment including free weights up to 100lbs, treadmills, ellipticals, and selectorized weight machines. Members enjoy unlimited use of all cardio and strength training equipment during staffed hours or independently using keycard access after hours.
Tanning Services
We offer multiple tanning options using UVA bulbs that penetrate deep skin layers for lasting tans. Services include 30-day unlimited packages for members and non-members, session-based plans, and walk-in availability with 15-minute bed sessions featuring face tanners and cooling fans.
Infrared Sauna
Our wet sauna combines dry and damp heat at 180F to promote detoxification through perspiration. Sessions improve circulation, relieve muscle tension, and stimulate endorphin release. Available in 15 or 30-minute increments with temperature-controlled environments for optimal wellness benefits.
Fitness Classes
We provide structured fitness programs including 45-minute Bootcamp CrossFit sessions for small groups and senior-focused Silver Sneakers chair exercises. Classes emphasize teamwork development, balance improvement, and strength building through expert-led instruction tailored to diverse age groups and fitness levels.
Red Light Therapy
This non-invasive therapy uses specific wavelengths to address joint health, skin rejuvenation, and pain management. Clinically proven to reduce inflammation, improve circulation, and support tissue repair, it offers holistic benefits for arthritis relief, muscle recovery, and anti-aging skincare treatments.
Questions
What membership options are available?
We offer individual memberships starting at $35/month, couple memberships from $75/month, and family memberships beginning at $125/month with contract terms from 1 to 12 months.
Is tanning safe at River Country Fitness?
Our tanning beds use UVA bulbs that darken existing melanin rather than causing sunburn. We provide safety guidelines and recommend limiting sessions to maintain skin health while achieving desired tanning results.
What fitness classes do you offer?
We provide 45-minute Bootcamp CrossFit sessions for small groups and senior-focused Silver Sneakers chair exercises. Both programs emphasize strength development, balance improvement, and social engagement in supportive environments.
What are the sauna benefits?
Our infrared sauna promotes detoxification through perspiration, improves circulation, reduces muscle tension, and stimulates endorphin release. Regular sessions support cardiovascular health, stress relief, and skin purification at controlled 180°F temperatures.
How does red light therapy work?
This treatment uses specific wavelengths to stimulate cellular function, reduce inflammation, and promote tissue repair. It addresses joint pain, skin aging, and muscle recovery through non-thermal energy absorption by skin cells.
