Serafin Associates

Our Story

Serafin is more than just a public relations firm; we are a partnership built on a foundation of strategic communication, unwavering integrity, and a deep understanding of human connection. From our inception in 1987, our mission has been to guide organizations through the complexities of the ever-evolving communication landscape, helping them tell their stories with clarity and impact. We believe every client has a unique narrative worth sharing, and we are dedicated to amplifying those voices with purpose and precision.

A Client-Centric Approach

At Serafin, every engagement begins with a commitment to active listening. We take the time to deeply understand our clients' needs, goals, and challenges. This collaborative approach allows us to craft customized communication strategies that resonate with their target audiences and deliver measurable results. Whether it's a groundbreaking project launch, a sensitive media issue, or a challenging crisis, we provide strategic counsel and tactical execution, ensuring our clients are well-equipped to navigate any situation with confidence.

Comprehensive Services for Every Need

Our team of experienced strategists, communications experts, and creative thinkers provide a full suite of integrated services designed to meet the diverse needs of our clients across the private, public, and non-profit sectors.

Within Message & Media, our expertise encompasses crafting compelling narratives, developing engaging digital and social media content, securing impactful earned media coverage, and providing effective communications training for executives and teams.

Image & Reputation is a cornerstone of our service offerings. We specialize in proactive brand management, meticulous media relations, crisis preparedness and management, and executive positioning strategies. We meticulously manage the narrative surrounding our clients, building and protecting their reputations in both positive and challenging times.

Engagement & Advocacy focuses on building and fostering authentic relationships with key stakeholders. Our services include strategic public affairs counsel, coalition building, grassroots and grasstops outreach, community relations programs, government relations expertise, and the creation of impactful events that resonate with target audiences.

The Serafin Power Poll: A Beacon of Civic Insight

We are proud to offer the Serafin Power Poll, a unique platform designed to illuminate the prevailing views of influential decision-makers in the Chicago region. This interactive polling platform captures the insights of business, civic, media, and political leaders on pressing issues facing the city. While not a scientific poll, the Serafin Power Poll provides valuable, non-partisan, and anonymous perspectives on critical civic matters, offering a nuanced understanding of the collective thought of those who shape Chicago's future.

Partnering for Success

At Serafin, we are more than just a service provider; we are a trusted partner committed to the success of our clients. We believe in transparency, collaboration, and a deep understanding of your business, values, and goals. We are driven by a passion for storytelling, a commitment to integrity, and a belief that effective communication can transform lives and communities.