Business Details
45 Years
experience
Your Trusted Content-First Marketing Partner
Founded in 1981, we are a virtual content-first marketing agency with 25+ creative specialists dedicated to elevating brands through compelling content. Our 40+ years of experience in B2B marketing have established us as trusted partners for enterprises seeking strategic storytelling. We specialize in content strategy, brand marketing, and digital solutions tailored to industries like AEC, healthcare, and professional services. Our approach prioritizes audience engagement, ensuring every piece of content aligns with business goals and drives measurable results.With a client retention rate of nine+ years, we emphasize personalized collaboration, becoming an extension of our clients' teams. Our team's diverse expertisefrom content strategy to digital marketingensures cohesive, high-impact campaigns. We pride ourselves on transforming complex industry insights into clear, actionable narratives that resonate with target audiences. Our commitment to quality and innovation has made us a leader in content-first marketing solutions.
Services
Content Strategy
Content Marketing
Brand Marketing
Digital Marketing
Custom-built Teams
Details
- Year established: 1981
Highlights and features
- We offer 40+ years of B2B content marketing expertise.
- Our custom-built teams ensure best-fit client collaboration.
- Content-first approach prioritizes audience engagement and ROI.
- Proven success in niche industries like AEC and healthcare.
- Nine+ year average client retention demonstrates reliability.
What people say
Top-notch
Trusted relationship
Outstanding working relationship
Highly accessible
Responsive and professional
Services
Content Strategy
We develop audience-first content strategies that align with business goals. Our approach transforms complex industry insights into actionable plans, ensuring every piece of content drives measurable results. With decades of B2B expertise, we create roadmaps that optimize content for engagement and conversion.
Content Marketing
Our content marketing services focus on targeted storytelling to engage prospects and clients. We produce high-quality, educational content tailored to buyer journeys, from awareness to conversion. By emphasizing value over promotion, we help brands build authority and trust in competitive markets.
Brand Marketing
We craft compelling brand narratives that differentiate companies in crowded markets. Our strategies highlight unique value propositions through consistent messaging across channels. By aligning visual and written content, we strengthen brand identity and foster deeper audience connections.
Digital Marketing
Our digital marketing solutions optimize content for search engines and audience engagement. Services include SEO, social media strategy, and omnichannel campaigns that drive traffic and leads. We combine technical expertise with creative storytelling to maximize online visibility and ROI.
Custom-built Teams
We provide tailored teams of strategists, writers, and designers based on client needs. This flexible model ensures access to specialized skills without long-term commitments. Our teams integrate seamlessly with internal departments to deliver consistent, high-impact marketing initiatives.
People
Lee Zoldan
Founder / Owner
Lee Zoldan founded The Simons Group in 1981, evolving it from a corporate journalism firm to a leading content-first marketing agency. With decades of industry experience, Lee has built a reputation for strategic innovation and client-focused solutions.
Daniel Gordon
Senior Content Strategist / Copywriter
Daniel Gordon brings extensive B2B writing expertise to The Simons Group. His ability to translate complex concepts into compelling narratives helps clients articulate their value propositions effectively across marketing channels.
Sandy Asanovic
President
Sandy Asanovic leads strategic operations at The Simons Group. With a focus on client relationships and team management, she ensures seamless delivery of marketing solutions that align with evolving business needs.
Peter Chavez
Creative Director
Peter Chavez oversees visual storytelling initiatives, ensuring design elements enhance content impact. His creative leadership drives cohesive brand experiences that engage audiences and reinforce messaging across digital platforms.
Cody Cummins-Prentice
Web / SEO, UI & PPC Strategist
Cody Cummins-Prentice specializes in technical marketing solutions, including SEO optimization and digital campaign management. His expertise helps clients improve online visibility and convert web traffic into business opportunities.
Questions
What industries does The Simons Group specialize in?
We focus on architecture, engineering, construction, healthcare, manufacturing, logistics, and professional services sectors with tailored content strategies.
How does The Simons Group approach content creation?
Our content-first methodology prioritizes audience needs, creating educational, actionable content that builds brand authority and drives conversions.
What makes The Simons Group different from other agencies?
We combine 40+ years of B2B expertise with custom-built teams and a commitment to becoming extensions of our clients' internal departments.
Do you offer long-term marketing partnerships?
Yes, our average client retention exceeds nine years, reflecting our focus on building lasting relationships through consistent results.
How do you measure content marketing success?
We track engagement metrics, lead generation, SEO performance, and business outcomes aligned with clients' strategic objectives.
