Merit Diamond

Merit Diamond Corporation, established in the United States in 1981, is a privately held diamond jewelry manufacturing corporation. We take pride in being a part of the worldwide network of corporations, factories, and sales offices, with our headquarters located in the heart of Hollywood, Florida. Our operations encompass the entire spectrum of diamond jewelry manufacturing, from the procurement of raw materials to the design, assembly, and marketing of the finished products, all carried out in-house. Our diverse clientele in the United States includes National Chains, Department Stores, Regional Chains, and Independent Jewelers.

Our Brands

At Merit Diamond Corporation, we have developed a range of branded collections that undergo an exhaustive research and development process. This enables us to create innovative marketing campaigns that evolve over time, ensuring that we maintain a fresh and relevant brand image. Our exclusive brand identities and compelling stories help attract customers and boost sales for our authorized retailers. Our brand portfolio includes:

• Sirena: Inspired by the sensuality, shape, and natural beauty of a woman, Sirena has revolutionized the single-stone category with its unique "floating diamond setting" that has no prongs, reinventing the traditional four (4) and six (6) prong setting. Sirena has grown into a lifestyle brand, offering bridal, anniversary, and fashion jewelry collections, with the signature pendant being the highest selling fashion pendant.
• Juno Lucina: An embodiment of love and protection, Juno Lucina celebrates the most important job in the world, motherhood. Representing a mother's embrace, Juno Lucina is always worn close to the heart, as your baby always will be.
• Liliana Enhancers: Illustrating the phrase "It don't mean a thing if it ain't got that bling, " Liliana Enhancers offers the opportunity to upgrade your existing ring without changing anything about it. Choose as many layers as you want and illuminate yourself.

Superior Quality and Craftsmanship

At Merit Diamond Corporation, we ensure that all our products are made from luxurious precious metals and Earth-Mined diamonds. Our commitment to quality extends to every detail, with every single diamond laser-inscribed with the diamond carat total weight. We bring a modern twist to the single stone category with our proprietary setting that maximizes the brilliance in every diamond. Our authorized retailers receive full brand support, including sales training and marketing material, ensuring the highest level of workmanship with quality control in every level of production.

Our Promise

At Merit Diamond Corporation, all designs and brands that we sell are proprietary and protected by national and international intellectual property law. This guarantees our retailers genuine products from the original innovators. We assure our valued customers that all our jewelry is original workmanship, made from the highest quality precious metals and only Earth-Mined diamonds. We specialize in patents created for maximum beauty, comfort, and ground-breaking innovation design in jewelry.