Business Details
14 Years
experience
Luxury Watches and Jewelry in Miami | CRM Jewelers
CRM Jewelers is a family-owned luxury watch and jewelry boutique established in 2012, rooted in a multi-generational legacy of craftsmanship. Founded by Carlos Marcelin Jr., the business combines decades of industry expertise with a commitment to transparency and customer education. Our team leverages deep industry connections to source high-end brands like Rolex and Audemars Piguet at competitive prices while offering customization, repair services, and educational content to empower informed purchasing decisions.With a global client base spanning 170+ countries and a focus on digital innovation, we prioritize personalized service, ethical practices, and long-term client relationships. Our physical presence in Miami's jewelry district complements our online platform, ensuring accessibility without compromising quality or trust.
Services
Luxury Watch Sales
Watch Customization
Watch Repairs
Watch Overhauls
Watch Polishing
Sell Your Gold
Sell Your Watch
Custom Jewelry Design
Details
- Year established: 2012
Highlights and features
- We offer 10+ years of expertise in luxury watch sourcing and customization.
- Our team provides transparent pricing and educational resources for informed decisions.
- Global reach with 1M+ followers and clients in 170+ countries.
- We specialize in high-end brand repairs using certified, experienced technicians.
- Our family legacy ensures ethical practices and personalized service.
What people say
Excellent customer service
High-quality products
Transparent business practices
Expert customization
Global accessibility
Services
Watch Customization
We specialize in bespoke watch modifications, including diamond bezels, dials, and bands tailored to client preferences. Our artisans use premium materials and advanced techniques to transform factory-made timepieces into unique expressions of personal style. Clients receive guidance through every step, from design selection to final installation, ensuring satisfaction with the finished product.
Watch Repairs
Our skilled technicians address mechanical issues and water damage in luxury watches, using genuine parts and industry-standard tools. Services include movement restoration, gasket replacement, and oxidation prevention to maintain functionality and value. We prioritize repairs that extend the lifespan of high-end timepieces while preserving their original integrity.
Sell Your Watch
We offer competitive buyback rates for pre-owned luxury watches from approved brands, ensuring quick and secure transactions. Clients submit photos and details for evaluation, then receive fair offers based on market value. This service caters to owners seeking to liquidate assets while benefiting from our expertise in secondary market pricing.
Custom Jewelry Design
Our designers create one-of-a-kind jewelry pieces using handcrafted techniques and computer-aided design (CAD) technology. Clients collaborate on concepts ranging from engagement rings to statement pendants, with transparent communication about materials, timelines, and costs throughout the production process.
Watch Overhauls
Regular servicing extends the lifespan of luxury watches through cleaning, lubrication, and component adjustments. Our technicians perform comprehensive inspections to identify potential issues before they affect performance, ensuring optimal accuracy and reliability for high-value timepieces.
People
Carlos Marcelin
Founder
Carlos founded CRM Jewelers in 2012, leveraging childhood experience in his father's Havana jewelry business. Known for his charismatic sales approach and competitive drive, he oversees purchasing and client relations while maintaining a strong social media presence.
Dan Alvarez
Marketing Director
Dan manages CRM's marketing strategy and project development, applying his engineering and finance background to optimize operations. Married to Carlos' sister Sandra, he balances analytical rigor with conflict mediation to maintain team cohesion and business growth.
Charlie Marcelin
Sales Representative
Carlos' son Charlie handles client communications and content creation for CRM Life. Despite past departures, he returned in 2020 to strengthen customer engagement through educational videos and personalized sales support, though he occasionally struggles with consistency.
Betty Marcelin
Accountant
Carlos' sister Betty manages financial operations while overseeing CRM's sales team. Though small in stature, her intense personality and accounting expertise make her a formidable presence in maintaining fiscal discipline and operational structure.
Sandra Marcelin
E-commerce Lead
With corporate experience, Sandra leads CRM's online initiatives and collaborates on watch sourcing. As Dan's wife and Carlos' sister, she bridges family dynamics with strategic planning to enhance digital sales and internal conflict resolution.
Questions
Why should I buy from CRM Jewelers?
We combine 10+ years of expertise with transparent pricing and a global reputation, offering luxury watches and jewelry backed by educational resources and a 1-year warranty.
Where can I see your inventory?
Browse our website for the full catalog, check social media for exclusive deals, or visit our Miami showroom in the International Jewelry Center.
How do I purchase a watch?
Buy directly through our website using wire transfer, credit card, or crypto. Domestic orders ship next day; international deliveries take 1-2 days.
What warranty do you offer?
We provide a 1-year warranty on watch movements, excluding wear and tear or customer-inflicted damage, with clear return policies for defective items.
Do you ship internationally?
Yes, we ship insured luxury items to approved countries. Check our insured countries list for coverage details and shipping restrictions.
Can I sell my watch to CRM?
We buy pre-owned luxury watches from approved brands. Submit photos and details through our website for a fair, market-based offer.
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