Griffin Strategies

At Griffin Strategies, Inc., we are a full-service communications consulting firm that helps businesses, trade associations, non-profit organizations, and individuals tell their stories and connect with the right people to achieve their desired outcomes. Our team of seasoned strategists brings ingenuity, creativity, and tenacity to every communications campaign and initiative. We combine the power of tried-and-true communication principles with the know-how gained through years of experience, analyzing each situation to identify the best message, the right mix of communication channels, and the right timing to achieve the desired results.

Capabilities

Our capabilities span across various areas, including Public Relations, Marketing & Media, and Public Affairs.

Public Relations

Our Public Relations services include:

• Strategic Messaging: We engage in a thorough situational analysis and message exercise to identify the most effective messages that will appeal to your target audiences.
• Media Training: Our experts will teach you how to prepare for interviews, avoid potential pitfalls, and communicate your key messages in a confident and compelling manner.
• Media Relations and Story Pitching: We connect your story with key reporters and media gatekeepers, ensuring your message reaches the right people.
• Media Materials: From news releases to guest columns and magazine articles, we bring your message to life and position your story to grab the media's attention.
• Media List Building: We help you build a carefully-targeted media list for your needs.
• Campaign Management: We manage every step of the implementation, adjusting as needed, to keep your campaign on track and on budget.
• Crisis Counsel: We help you plan and execute a crisis communications plan should the worst happen.
• Speechwriting and Coaching: We ensure your speeches hit the mark, coaching you on both verbal and non-verbal messages.

Marketing & Media

Our Marketing & Media services include:

• Visual Identity: We help you tell your story visually with a professional and memorable visual identity.
• Marketing Collateral: We help you write and design effective brochures, annual reports, newsletters, and presentations.
• Direct Mail: We create eye-catching mail pieces to connect with your target audience.
• Publications: We blend creative design with excellent research and writing to make your publication a page-turner.
• Website Creation: We help you create a website that tells your story, interacts with your target audience, and inspires them to take action.
• E-Marketing: We create a strategic email effort to drive more traffic to your website and prompt your target audience to take action.
• Social Media: We help you create and manage an effective social media strategy to improve your visibility and reach.

Public Affairs

Our Public Affairs services include:

• Issue Advocacy and Positioning: We help you raise awareness of your issue, generate interest in your issue, and move people to back your issue.
• Alliances and Coalitions: We help you identify potential allies who can reinforce your message, build additional support among key opinion leaders, and mobilize grassroots action when needed.
• Cause-Related Marketing: We help you identify and implement cause-related marketing initiatives to support charitable causes and enhance your reputation.

At Griffin Strategies, Inc., we are committed to delivering exceptional results-driven communications solutions that help our clients achieve their goals. We believe that effective communication is the key to achieving exceptional results, and we are dedicated to helping you tell your story and connect with the right people to achieve your desired outcomes.