Business Details
12 Years
experience
Your Partner for Social Impact Marketing Solutions
Gud Marketing is a purpose-driven agency dedicated to creating meaningful change through strategic communication. Founded in 2014, we specialize in helping organizations navigate complex issues by crafting marketing strategies that shift perceptions, inspire action, and deliver measurable outcomes. Our team combines deep expertise with a commitment to social impact, leveraging data-driven insights to develop tailored solutions for clients in sectors like community infrastructure, education, environmental sustainability, and housing.We prioritize building lasting partnerships through research, strategic roadmaps, and compelling messaging that resonates with audiences. Recognized as a 2025 Michigan 50 Company to Watch, we serve the Midwest and beyond, empowering communities through innovative digital presence, public relations, and capacity-building initiatives. Our values of inclusivity and respect guide every project, ensuring we meet clients where they are to achieve their goals.
Services
Research
Strategy
Messaging
Creative
Social Media
Media Buying
Digital Marketing
Web Development
Public Relations
Content Marketing
Details
- Year established: 2014
Highlights and features
- Award-winning agency recognized as Michigan 50 Companies to Watch
- Specialize in data-driven strategies for social impact sectors
- Full-service capabilities from research to digital execution
- Deep expertise in community infrastructure and public outreach
- Client-focused approach prioritizing measurable, actionable outcomes
Services
Research
We conduct comprehensive research to gather data-driven insights that inform effective messaging and strategic decision-making. Our approach combines qualitative and quantitative analysis to uncover audience behaviors, market trends, and organizational challenges. This foundation ensures all marketing efforts are grounded in evidence to maximize impact.
Public Relations
Our public relations services focus on shaping public perception through media engagement, community outreach, and crisis management. We help organizations build visibility and credibility by crafting compelling narratives and fostering relationships with key stakeholders. Our strategies ensure consistent, positive brand representation across all platforms.
Digital Marketing
We develop cutting-edge digital marketing campaigns that drive measurable results through SEO, social media, and targeted advertising. Our team creates engaging content tailored to specific audiences while optimizing web presence for maximum reach. These efforts ensure clients maintain a strong, relevant online footprint.
Capacity Building
We strengthen internal communication capabilities through training programs that enhance skills, tools, and resources for marketing teams. Our workshops and coaching sessions focus on practical application of strategies, ensuring organizations can sustain effective communication practices long-term.
Branding
Our branding services define organizational purpose by identifying unique differentiators and crafting cohesive brand identities. We work closely with clients to align messaging with audience needs, ensuring consistent representation across all touchpoints to build recognition and trust.
People
Debbie Horak
Principal and President
Debbie Horak leads Gud Marketing with a focus on strategic vision and client partnerships. Her expertise in social impact marketing drives the agency's mission to create meaningful change through communication. She prioritizes innovation and team development.
Jill Holden
Strategic Planning Director
Jill Holden specializes in developing research-based strategies that align with client goals. Her background in market analysis and campaign planning ensures data-driven approaches to complex organizational challenges across education and infrastructure sectors.
Zachary Krieger
Business Development Director
Zachary Krieger oversees growth initiatives and marketing strategy at Gud Marketing. He focuses on expanding partnerships with purpose-driven organizations while maintaining the agency's commitment to measurable social impact and community engagement.
Edward Kahn
Client Experience Director
Edward Kahn leads client relations with emphasis on clear communication and project execution. His approach ensures clients receive tailored solutions that address specific challenges while maintaining alignment with organizational missions and community needs.
Joel Newport
Director of Special Projects
Joel Newport manages innovative projects that push creative boundaries in social impact marketing. His work combines storytelling with strategic outreach to amplify client messages across diverse platforms and community initiatives.
Questions
What industries does Gd Marketing specialize in?
We focus on community infrastructure, education, environmental sustainability, and housing sectors, helping organizations communicate their impact effectively.
Do you serve clients outside the Midwest?
While based in Michigan, we work with organizations nationwide through our digital and strategic services.
How do you measure campaign success?
We use data analytics and predefined KPIs to track engagement, awareness shifts, and actionable outcomes for all campaigns.
What recognition has Gd Marketing received?
We were named a 2025 Michigan 50 Companies to Watch award winner for our impact in the marketing industry.
