Business Details
42 Years
experience
Emergency
services
Trusted Property Management in Raleigh, NC
TradeMark Residential has evolved over four decades to become a leader in personalized property management services across North Carolina, South Carolina, and Georgia. Founded in 1984 as HPW Property Management, our company rebranded in 1990 and 1993 to better reflect our commitment to excellence in residential and multifamily property management. Our team of experienced professionals delivers customized solutions for property owners, investors, and residents, guided by core values of integrity, service, and community impact.With expertise in leasing, maintenance, financial management, and technology-driven operations, we manage over 3,900 units across ten markets while maintaining a strong focus on client relationships and operational transparency. Our leadership team brings decades of real estate experience, including industry certifications like CCIM designations, to ensure strategic value creation for our clients' properties.
Services
Property Management
Real Estate Services
Resident Portal
Emergency Maintenance
Rental Analysis
Details
- Year established: 1984
Highlights and features
- 40 years of property management expertise across the Southeast
- Customized services for residential, multifamily, and institutional properties
- 24/7 responsive maintenance with in-house technicians
- Serving Raleigh, Durham, Wilmington, and 10+ markets
- Transparent owner portals with real-time financial reporting
What people say
Prompt service
Amazing property manager
Breeze to use portal
Swift process
Great experience
Services
Property Management
Comprehensive property management covering leasing, maintenance, and financial operations. Our team handles tenant screening, rent collection, and property inspections while using Yardi systems for real-time reporting. We implement preventative maintenance programs and 24/7 emergency response to protect property value and tenant satisfaction. With customized solutions for residential and institutional clients, we maximize returns through strategic market analysis and professional operations.
Real Estate Services
Full-service real estate solutions for buying and selling properties. Our brokers provide market analysis, pricing strategies, and transaction support across Raleigh, Durham, and Charlotte. We combine local expertise with national standards to help investors and homeowners achieve optimal outcomes. Our services include property valuations, marketing campaigns, and negotiation support tailored to current market conditions in North Carolina and Georgia.
Resident Portal
24/7 online access for residents through Appfolio and RentCafe platforms. Tenants can submit maintenance requests, pay rent, and access community information while owners receive financial reports and property updates. The system streamlines communication and enhances transparency with digital documentation and automated notifications. Our technology integration improves operational efficiency while maintaining compliance with housing regulations.
Emergency Maintenance
Round-the-clock maintenance support for urgent property issues. Our in-house technicians respond promptly to emergencies while following established protocols for safety and compliance. We maintain a network of approved vendors for specialized repairs and implement preventive maintenance schedules to minimize disruptions. The service includes after-hours support and rapid response times to protect property integrity and resident satisfaction.
Rental Analysis
Free professional rental market evaluations using current data trends. We compare properties with similar listings to determine competitive pricing strategies that maximize returns. The analysis considers location factors, property condition, and market demand to create customized leasing plans. Our recommendations help owners optimize rental income while maintaining occupancy rates through strategic positioning in Raleigh and surrounding markets.
People
Jim Harris
CEO/Principal
With over 20 years in real estate and family business experience, Jim leads growth across multiple markets. Certified Commercial Investment Member (CCIM) with board service at American Red Cross of North Carolina. Balances family life with competitive dance and travel.
Kina Roberts
Vice President, Rental Homes
Florida native with 20 years of property management experience and real estate license. Focuses on exceptional service and community relationships. Enjoys traveling and plant care while balancing family life with her son.
Robert Hodge
Vice President, Institutional Communities
30-year multifamily operations expert specializing in acquisitions and capital improvements. Homeschools youngest sons while staying active in local sports. Leads team with focus on win-win community partnerships.
Ed Batchelor
Business Development/Owner
Over 50 years of multifamily home experience, previously served as President until 2022. Focuses on accounting and consulting. Family-oriented with four grandchildren and active in community activities.
Summer Hunt-Goldstein
Regional Property Manager
Licensed real estate agent with 11 years managing 500+ units. Specializes in maximizing property performance while maintaining high occupancy rates. Raleigh native with family and outdoor activity interests.
Questions
When do you receive rental payments?
Tenants pay through our online portal, and proceeds are distributed according to your location and preferences.
How are tenants screened?
We conduct credit checks, employment verification, and criminal background checks while following all housing regulations.
What maintenance services do you provide?
We offer 24/7 emergency maintenance, preventative repairs, and use qualified technicians for all service requests.
How are repair costs handled?
Normal wear and tear costs are covered by owners, while tenant-caused damage is billed to tenants.
Can I use my own contractors?
We recommend using our pre-vetted vendors to ensure quality and reduce liability risks.
