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Your Premier Fitness Destination in Des Moines
As the owner of FITNESS By Design, I am committed to helping individuals achieve optimal health through personalized fitness solutions. Our team of qualified professionals offers private training, semi-private sessions, and group fitness classes designed to build strength, improve endurance, and enhance overall wellness. We utilize advanced tools like BEMER technology and therapeutic massage to complement our programs, ensuring clients receive comprehensive support. Our studio fosters a welcoming environment where personal relationships and accountability drive long-term success. With over two decades of experience, we specialize in creating tailored routines that address individual goals, from daily functional improvements to marathon preparation.

Our approach combines expert guidance, varied workout regimens, and a focus on proper technique to maximize results safely. Clients consistently report increased energy, improved posture, and greater confidence in their physical capabilities. We pride ourselves on maintaining a clean, professional space that inspires motivation and community. Located in Des Moines, we serve individuals seeking transformative fitness experiences backed by proven expertise. Your journey to better health begins here, with a team dedicated to your success.
Services
Private Training Semi-Private Training Group Fitness BEMER Therapy Massage Therapy
Highlights and features
  • Our qualified professionals provide personalized fitness guidance tailored to individual goals.
  • We offer varied programs combining strength, endurance, and functional training for comprehensive results.
  • Small class sizes ensure individual attention and proper exercise technique.
  • Proven success in helping clients achieve measurable improvements in energy and physical performance.
  • Supportive environment fosters accountability and long-term commitment to wellness.
What people say
Personal attention Smaller size classes Gained strength Empowered, happier Qualified professionals
Services
Private Training
One-on-one fitness sessions tailored to individual goals and abilities. Our certified trainers design customized programs focusing on strength, flexibility, and functional movement. Clients receive undivided attention to refine technique and track progress toward specific objectives.
Group Fitness
Structured group sessions combining strength training, cardio, and mobility exercises. Classes maintain small sizes to ensure proper form correction and personalized modifications. Varied routines prevent plateaus while fostering community motivation and accountability.
BEMER Therapy
Advanced physical vascular therapy enhancing microcirculation and cellular oxygenation. This technology aids recovery, reduces fatigue, and improves overall physical performance when combined with traditional training methods. Sessions complement fitness programs for accelerated results.
Massage Therapy
Targeted therapeutic massage addressing muscle tension, soreness, and recovery needs. Integrated with fitness plans to improve flexibility, reduce injury risk, and enhance post-workout recovery through specialized soft-tissue techniques.
Strength Training
Specialized programs focusing on building muscular strength and endurance. Utilizing resistance training, bodyweight exercises, and functional movements to improve core stability, posture, and overall physical capacity for daily activities and athletic performance.
People
Barb Mendoza
Owner
With over 20 years of fitness industry experience, Barb Mendoza founded FITNESS By Design to create a personalized wellness space. Her expertise in strength training and marathon preparation has helped clients achieve transformative results through tailored fitness solutions.
Questions
What types of fitness programs do you offer?
We provide private training, semi-private sessions, and group fitness classes focusing on strength, endurance, and functional movement. All programs include personalized modifications and expert guidance.
How are your group classes structured?
Classes maintain small sizes (6-8 participants) to ensure individual attention. Sessions combine strength training, cardio, and mobility work with varied routines to prevent plateaus and maintain engagement.
Do you offer specialized training for athletes?
Yes, we create sport-specific programs for runners and endurance athletes. Recent clients include marathon qualifiers who improved performance through our strength and conditioning programs.
What makes your studio different from gyms?
Our personalized approach focuses on proper technique and individual progress rather than generic workouts. Certified trainers provide continuous feedback in a supportive environment without distractions.
Can beginners join your fitness programs?
Absolutely. All fitness levels receive customized modifications. Our trainers adjust intensity and complexity to match each participant's current abilities and goals.