Business Details
34 Years
experience
Trusted Healthcare Marketing Experts in Kansas City
Dobies Health Marketing has been a leader in healthcare marketing for over 32 years, combining strategic insight with creative excellence to elevate brands across the healthcare spectrum. Our approach begins with rigorous research to understand market dynamics, competitive landscapes, and audience needs, ensuring every campaign aligns with client objectives and industry demands. We specialize in data-driven marketing strategies, branding, public relations, digital advertising, and content development tailored specifically for healthcare organizations.Our team of seasoned professionals brings decades of experience in hospital systems, medical technology, and health services, delivering measurable results through innovative campaigns. Recognized for our expertise in competitive media market profiling and strategic positioning, we empower clients to navigate complex healthcare environments with confidence. Our commitment to continuous improvement and client collaboration has earned long-term partnerships with hospitals, health systems, and industry leaders nationwide.
Services
Healthcare Branding
Digital Marketing
Public Relations
Media Strategy
Content Development
Social Media Management
Search Engine Optimization
Video Production
Market Research
Campaign Management
Details
- Year established: 1992
Highlights and features
- 30+ years of specialized healthcare marketing expertise
- Data-driven strategies informed by competitive media market profiling
- Proven success in hospital brand positioning and rebranding
- Full-service capabilities from digital advertising to PR campaigns
- Award-winning team with deep industry knowledge and certifications
What people say
Data-driven strategies
Creative excellence
Industry expertise
Timely delivery
Collaborative approach
Services
Healthcare Branding
Our healthcare branding services create distinctive market identities through comprehensive positioning analysis and competitive differentiation. We develop cohesive brand frameworks that align with organizational values and patient needs, ensuring consistent messaging across all touchpoints. With expertise in hospital rebranding and service line development, we help healthcare providers establish market leadership and build lasting patient relationships.
Digital Marketing
We craft data-driven digital marketing campaigns that enhance online visibility and patient engagement. Our services include programmatic advertising, social media strategy, and website optimization tailored to healthcare audiences. By leveraging analytics and market trends, we deliver targeted campaigns that drive website traffic, generate leads, and improve patient acquisition for hospitals and health systems.
Public Relations
Our PR services amplify healthcare organizations' thought leadership through strategic media outreach and content placement. We develop compelling narratives for press releases, media pitches, and crisis communications that enhance reputation and build community trust. With established relationships in healthcare media, we secure meaningful coverage that supports brand positioning and market differentiation.
Media Strategy
We develop precision media strategies combining traditional and digital channels to maximize campaign impact. Our competitive media market profiling identifies optimal audience touchpoints across TV, radio, streaming, and digital platforms. By analyzing market share and competitor activity, we create media plans that optimize budget allocation and ensure effective message delivery to target healthcare audiences.
Content Development
Our content development services produce compelling healthcare narratives across multiple formats including web content, video scripts, and marketing collateral. Led by experienced healthcare writers, we create patient-centric messaging that educates and engages audiences while maintaining clinical accuracy. From campaign slogans to detailed service line content, our work ensures consistent brand voice and strategic messaging alignment.
People
Julie Amor
President & Chief Strategy Officer
With 30 years of healthcare marketing leadership, Julie specializes in hospital branding and strategic communications. She led The University of Kansas Cancer Center's NCI designation strategy and develops data-driven marketing frameworks for health systems.
Thom Ludtke
Vice President, Creative & Media Services
A 25-year marketing veteran, Thom specializes in integrated campaigns and media strategy. He focuses on translating business objectives into actionable plans that combine creative excellence with measurable results for healthcare clients.
Lindsey Elliott
Director, Marketing & Client Services
With over a decade in strategic communications, Lindsey manages integrated marketing campaigns and public relations initiatives. Her expertise includes social media strategy and crisis communications tailored to healthcare organizations.
Kim Terhune
Senior Marketing Manager
Kim develops data-driven marketing strategies for healthcare clients, specializing in campaign execution and client relationship management. She ensures alignment between business goals and creative implementation across multiple marketing channels.
Tonya Morton
Senior Media Planner
Tonya specializes in multi-channel media planning with expertise in digital marketing strategy. She manages media buying across traditional and emerging platforms, optimizing campaign performance through analytics-driven decision making for healthcare clients.
Questions
What healthcare marketing services do you offer?
We provide comprehensive services including branding, digital marketing, public relations, media strategy, content development, and competitive market analysis tailored specifically for healthcare organizations.
How do you approach healthcare brand positioning?
Our strategy-first approach combines market research, competitive analysis, and audience insights to create distinctive brand identities that align with organizational goals and patient needs.
Can you help with hospital rebranding initiatives?
Yes, we specialize in healthcare rebranding with proven expertise in market research, brand architecture, and campaign execution that maintains continuity while establishing new brand identities.
What sets you apart from other marketing agencies?
Our exclusive focus on healthcare marketing, 30+ years of industry experience, and data-driven approach deliver measurable results specifically tailored to medical and health service providers.
How do you measure campaign effectiveness?
We use advanced analytics tools to track key performance indicators including market share growth, patient acquisition costs, and return on advertising spend for continuous improvement.
Do you work with rural healthcare providers?
Yes, we offer specialized marketing strategies for rural health organizations, focusing on community engagement, local market positioning, and telehealth promotion.
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