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50+ Years
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Emergency
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Your Complete Automotive Service Center in Amherst
North Amherst Motors has served Hampshire and Franklin counties since 1969 as a family-owned automotive repair and rental business. Our certified technicians specialize in collision repair, mechanical services, and paintless dent repair, working on all vehicle makes and models. We maintain partnerships with major insurance companies to streamline claims processes and offer direct billing options for customer convenience. Our facility houses ASE Certified and I-Car Gold Class Certified professionals who guarantee repairs for the vehicle's lifetime ownership. With a commitment to community service, we support local businesses and residents across Amherst, Northampton, and surrounding areas through comprehensive automotive solutions.

Our rental fleet includes cars, vans, and trucks with flexible mileage options to accommodate personal and commercial needs. Through three generations of family leadership, we've maintained our core principle of 'You're Riding on Our Reputation' by prioritizing quality workmanship and customer satisfaction. Our service advisors coordinate towing arrangements and provide free damage evaluations during extended weekday hours. We maintain industry certifications through programs like Acura/Honda ProFirst and Assured Performance Network. Our facility near UMass Amherst combines technical expertise with personalized service to minimize vehicle downtime for all customers.
Services
Collision Repair Mechanical Repair Auto Rentals Paintless Dent Repair Towing Services Glass Repair Vehicle Maintenance Insurance Claims Rental Coordination Tire Services
Details
  • Year established: 1969
Highlights and features
  • Family-owned since 1969 with three generations of automotive expertise
  • ASE Certified and I-Car Gold Class Certified technicians
  • Lifetime guarantee on all collision repair work
  • Direct billing with major insurance companies
  • Serving Hampshire and Franklin counties for over 50 years
Associations and certifications
  • ASE Certified
  • I-Car Gold Class Certified
  • Assured Performance Network
  • Acura ProFirst Collision Centers
  • Honda ProFirst Collision Centers
What people say
Top notch work Knowledgeable staff Quick repairs Fair pricing Excellent insurance coordination
Services
Collision Repair
Our I-Car Gold Class Certified technicians restore vehicles to pre-accident condition using factory-approved methods. We work with all major insurance companies and provide lifetime warranties on repairs. Our facility handles damage claims from initial assessment through final detailing.
Mechanical Repair
ASE Certified mechanics perform complete vehicle maintenance including alignments, brake services, and engine diagnostics. We service both modern and classic vehicles with state-of-the-art equipment. Our technicians handle everything from oil changes to complex transmission repairs.
Auto Rentals
Our rental fleet includes cars, vans, and trucks with flexible mileage options. We offer insurance-direct billing and competitive rates for both short-term and long-term needs. Loyalty program members receive exclusive discounts on all vehicle categories.
Paintless Dent Repair
Specialized technicians remove dents and hail damage without repainting using precision tools. This method preserves factory finishes and costs up to 66% less than traditional repairs. All work includes a 100% satisfaction guarantee.
Towing Services
We coordinate towing for accident vehicles and breakdowns during business hours. Our team handles insurance paperwork for covered tows and provides emergency assistance through dedicated after-hours support lines.
People
Andrew Potter
President
Third-generation automotive professional with 20+ years of industry experience. Oversees operations and insurance partnerships while maintaining direct customer engagement through service consultations.
Jocelyn Potter
Rental Manager
Manages the rental fleet and coordinates vehicle availability for repair customers. Implements loyalty program benefits and business rental discounts with 15 years of automotive service experience.
Bryon Fuller
Service Advisor
Certified service advisor handling appointment scheduling and repair estimates. Provides technical guidance to customers and coordinates between technicians and insurance providers during claim processes.
Questions
Do you work with insurance companies for collision repairs?
Yes, we work with all major insurance providers and offer direct billing options for collision repairs and rental vehicles.
What types of vehicles can I rent?
Our fleet includes cars, SUVs, minivans, passenger vans, cargo vans, and box trucks with daily rental options.
Are your technicians certified?
All repair technicians are ASE Certified and I-Car Gold Class Certified with specialized training in modern repair techniques.
Can you help with emergency towing?
We arrange towing for accident vehicles during business hours and provide after-hours emergency contact options.
Do you offer rental discounts for businesses?
Local businesses receive discounted rates and special considerations for recurring or long-term rental needs.
What warranty do you provide on repairs?
We guarantee all collision repairs for the vehicle's lifetime ownership period with proper maintenance.