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At Diamonds Ltd., we are a unique family-owned jewelry store located in the heart of Fletcher Hills, a community in the east part of San Diego, California. For over 40 years, we have provided our customers with the utmost integrity, quality, selection, jewelry service, and education. Our jewelry store provides a relaxed, enjoyable fine jewelry experience with the expertise of GIA Graduate Gemologists and an in-house full-service jewelry design and manufacturing facility.
Our Services
We offer a wide range of services to cater to all your jewelry needs. Our custom design services allow you to create that special piece of jewelry just for you. We can use your gold and gems or select from our vast inventory of loose diamonds and colored stones in any price range. Our jewelry appraisal service is conducted by our trained gemologists who use state-of-the-art equipment to provide accurate and reliable appraisals. We also offer jewelry repair services, including ring sizing, stone setting, and polishing. In addition, we buy gold, diamonds, and other precious metals, providing you with a convenient and safe way to sell your unwanted jewelry.
Our Mission
Our mission is to provide our customers with an exceptional jewelry experience. We strive to build lasting relationships with our customers, providing them with the highest level of service, quality, and selection. We take pride in our expertise, integrity, and professionalism, ensuring that our customers receive the best possible experience.
Our Story
We have been serving the El Cajon, CA area for over 40 years, providing our customers with a relaxed and enjoyable fine jewelry experience. Our experienced gemologists are trained by the esteemed Gemological Institute of America, ensuring that our customers receive the highest level of expertise. We are proud to be a family-owned business, dedicated to providing our customers with the utmost integrity, quality, and service.
Exceptional Customer Service
The jewelry store, Diamonds Ltd, has received rave reviews from customers, who praise their exceptional customer service, honesty, and expertise. Many reviewers appreciate the personalized attention they receive from the staff, who take the time to understand their needs and preferences.
Knowledgeable and Friendly Staff
The staff, including Lina, Lena, Bob, Peggy Zwibel, and Elizabeth, are consistently described as knowledgeable, friendly, and helpful. They are praised for their expertise in jewelry and their ability to explain complex information in a clear and understandable manner.
Quality of Work and Products
Customers rave about the quality of the jewelry and repair services provided by Diamonds Ltd. They are impressed by the attention to detail and the care taken to ensure that their jewelry is restored to its former glory.
Trust and Honesty
Many reviewers praise the honesty and fairness of Diamonds Ltd, stating that they are always transparent about the cost and time required for repairs and custom work.
Personalized Experience
Customers appreciate the personalized experience they receive at Diamonds Ltd, where the staff take the time to understand their needs and preferences.
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