Pier Plaza

Pier Plaza has been a cornerstone of Bayfield's hospitality scene since 1937, evolving from a humble log cabin to a beloved family-owned destination. Our establishment has served generations of visitors and locals alike, adapting to changing times while preserving the community-driven spirit that defined us from the start. Originally established as a fishing industry hub, we transitioned into a full-service dining experience in 1999 while maintaining our role as a gathering place for the Bayfield community. Today, we offer three distinct experiences under one roof: the Pier Hotel with lake-view accommodations, the Pier Restaurant featuring daily specials and historic charm, and the Pickled Herring Lounge known for its Wisconsin brews and lakeside deck. Our third-generation Johnson family ownership continues the tradition of providing exceptional service while connecting guests to the region's natural beauty and cultural heritage.

We take pride in offering personalized recommendations for exploring Chequamegon Bay, from kayaking adventures to art galleries. With 16 uniquely appointed rooms, a diverse menu showcasing local ingredients, and event spaces for holiday parties, we remain committed to delivering authentic Wisconsin experiences. Our historic walls tell stories of the fishing industry's evolution and the community's resilience, making every visit a journey through time. From our rock table coffee clutch origins to modern amenities like in-room jacuzzis, we balance tradition with contemporary comfort. We welcome guests to become part of our living history while creating their own memories of Lake Superior's splendor.