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Business Details
50+ Years
experience
Your Trusted Commercial Real Estate Partner in Roanoke
Founded in 1956, JB Goria Commercial Real Estate has been a cornerstone of the Roanoke Valley's commercial real estate landscape for over six decades. Our legacy began with JB Goria Sr., who established a reputation for integrity and excellence in developing industrial, retail, and office properties. We adhere to time-tested principles that prioritize mortgage-free investments, ensuring our clients receive properties with enduring value. Our commitment to maintaining well-kept assets at competitive rates has allowed tenants to benefit from rental costs significantly below current market reproduction expenses. Rooted in a family history that traces back to Lebanese immigrants in the 1800s, we combine generational expertise with a deep understanding of local market dynamics. JB Goria Jr., continuing his father's legacy, upholds the same standards of honor and customer-centric service that have defined our company since its inception.

We specialize in properties that balance functionality with affordability, serving businesses seeking reliable real estate solutions. Our portfolio includes diverse offerings from single-tenant buildings to multi-unit complexes, all managed with a focus on long-term client success. By maintaining a hands-on approach to property management and tenant relations, we foster partnerships that extend beyond transactions. This philosophy has cemented our role as a trusted advisor in commercial real estate for generations of local businesses.
Services
Commercial Real Estate Sales Commercial Real Estate Leasing Industrial Property Development Retail Space Management Office Building Investments Property Renovation Services
Details
  • Year established: 1956
Highlights and features
  • We offer 60+ years of experience in Roanoke Valley commercial real estate
  • Our properties maintain mortgage-free investment structures
  • Competitive rental rates below current market reproduction costs
  • Family legacy of integrity since 1956 with generational market knowledge
  • Hands-on property management with personalized tenant support
Services
Commercial Real Estate Sales
We specialize in commercial property sales across the Roanoke Valley, offering diverse options from industrial warehouses to retail spaces. Our inventory includes properties with established tenant histories and development potential. Clients benefit from competitive pricing below replacement costs while maintaining investment security through mortgage-free structures.
Commercial Real Estate Leasing
Our leasing solutions provide businesses access to quality commercial spaces at below-market rates. We offer flexible terms for single-tenant buildings and multi-unit complexes, with options for lease-to-own arrangements. Properties feature modern infrastructure while maintaining cost-efficiency through our long-term maintenance programs.
Industrial Property Development
We develop and manage industrial properties tailored to modern business needs. Our portfolio includes warehouse facilities, distribution centers, and manufacturing spaces with strategic Roanoke Valley locations. Properties combine functional design with cost-effective operations through our established construction and maintenance practices.
Retail Space Management
Our retail property management covers storefronts, shopping centers, and mixed-use developments. We maintain spaces that balance tenant needs with customer accessibility, offering competitive lease rates supported by our long-term ownership model and local market expertise.
Office Building Investments
We provide office space solutions ranging from single-tenant buildings to multi-tenant complexes. Our properties feature well-maintained infrastructure at below-market rents, supported by our mortgage-free investment approach and commitment to ongoing property upgrades.
People
JB Goria Sr.
Founder
Established the company in 1956 after a successful brokerage career. Developed numerous commercial properties while maintaining family business traditions dating to 1800s Lebanese immigrant roots.
JB Goria Jr.
President
Current leader continuing family legacy since 2009. Maintains original business standards while adapting to modern market demands through hands-on property management and tenant relations.
Kalil Goria
Early Business Leader
Pioneering family member who operated Roanoke's first wholesale grocery business and livery stable before transitioning to real estate development in the early 20th century.
Richard Goria
Early Business Leader
Co-founder of Roanoke's first wholesale grocery operation with brothers. Helped transition family business from livery services to commercial real estate through strategic property investments.
Buttress Goria
Early Business Leader
Key figure in establishing family business presence in Roanoke. Contributed to both the wholesale grocery and early real estate ventures that formed the foundation for current commercial operations.
Questions
What types of commercial properties do you offer?
We provide industrial, retail, and office properties across the Roanoke Valley, including single-tenant buildings, multi-unit complexes, and development sites.
How are your rental rates below market costs?
Our mortgage-free investment model and long-term ownership allow us to offer rents significantly below current property reproduction costs while maintaining quality standards.
Do you offer lease-to-own options?
Yes, we provide lease-to-own arrangements for select properties, including the Mill Lane buildings, with flexible terms for motivated buyers.
What areas do you serve?
Our primary focus is the Roanoke Valley, including Roanoke City, Salem, and surrounding areas with strategic commercial development opportunities.
How long have you operated in Roanoke?
The Goria family has been active in Roanoke since the 1800s, with commercial real estate operations established in 1956 by JB Goria Sr.