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Business Details
4 Years
experience
Custom Jewelry Design & Luxury Watches in The Shoals
Creative Jewelers has been crafting exceptional custom jewelry for discerning clients in The Shoals region. Our team of Graduate Gemologists and GIA Diamond Graduates brings over 30 years of combined expertise to every project, ensuring precision and artistry in every creation. We specialize in transforming personal visions into wearable masterpieces through our four-step custom design process. Our inventory includes 50,000+ diamonds and a curated selection of precious metals, allowing complete customization of rings and fine jewelry. Beyond custom creations, we offer Rolex watch sales, estate jewelry, and comprehensive repair services including ring sizing and chain soldering.

Our in-store experience enables direct collaboration with expert jewelers who maintain strict quality control, rejecting more diamonds than we accept to ensure only the finest stones reach our customers. We provide complimentary appraisals for manufacturing defects and recommend BriteCo jewelry insurance for comprehensive protection. As local experts in The Shoals, we combine technical excellence with personalized service to create meaningful, lasting jewelry pieces.
Services
Custom Jewelry Design Rolex Watch Sales Precious Metals Sales Jewelry Appraisal Ring Sizing Service
Details
  • Year established: 2022
Highlights and features
  • We have Graduate Gemologists with over 30 years of combined industry experience
  • Our four-step custom design process ensures perfect realization of your vision
  • We maintain strict diamond quality control, rejecting more stones than we accept
  • We offer in-store Rolex watch sales and certified pre-owned timepieces
  • We provide complimentary repairs for manufacturing defects and expert appraisals
Services
Custom Jewelry Design
Our four-step custom design process transforms personal visions into unique jewelry pieces. Clients work directly with Graduate Gemologists to select diamonds and precious metals, ensuring perfect realization of their concepts. With 50,000+ diamonds available, we create rings, necklaces, and custom designs that reflect individual stories and special moments.
Rolex Watch Sales
We offer curated pre-owned Rolex timepieces with authentication expertise. Our collection features certified vintage and modern Rolex models, combining investment value with luxury craftsmanship. Clients receive detailed provenance information and expert guidance to ensure proper selection and authentication of these prestigious timepieces.
Precious Metals Sales
Our inventory includes gold, silver, and platinum bullion bars alongside rare collectible coins. We provide investment-grade precious metals with transparent pricing and market analysis. Clients receive expert guidance on portfolio diversification through physical metal investments, with secure storage options available for larger purchases.
Jewelry Appraisal
We provide comprehensive appraisals for insurance and estate purposes using current market data. Our Graduate Gemologists evaluate diamonds and precious metals with laboratory-grade equipment, documenting specifications and value for both new and antique pieces. Appraisals include detailed descriptions and photographic documentation for insurance purposes.
Jewelry Repair
Our repair services include ring sizing, chain soldering, and watch battery replacement. We offer complimentary repairs for manufacturing defects and charge competitive rates for other services. Our on-site workshop handles complex repairs while maintaining the integrity of original designs and precious materials.
People
Billy Hammock
Owner
Graduate Gemologist with over 30 years of industry experience, specializing in diamond grading and jewelry authentication. Provides expert guidance for both custom designs and investment-grade purchases.
Brandi Hammock
Owner
GIA Diamond Graduate focused on personalized jewelry creation. Brings technical expertise and creative vision to help clients design meaningful, custom pieces that reflect their unique stories and special moments.
Questions
How long does custom jewelry design take?
Our custom design process typically takes one month from initial consultation to completion, depending on design complexity and material availability.
Do you offer financing options?
Yes, we provide financing through Comenity Bank with multiple rate and payment plan options for qualified purchases.
How do you ensure diamond quality?
Our Graduate Gemologists personally inspect every diamond in our inventory, maintaining strict quality standards and rejecting stones that don't meet our criteria.
What jewelry insurance options exist?
We recommend BriteCo jewelry insurance offering 125% coverage with no deductibles, available through monthly payment plans for comprehensive protection.
Can you repair existing jewelry?
Yes, we offer ring sizing, chain soldering, watch battery replacement, and other repair services while maintaining the integrity of original designs.
Do you sell investment-grade precious metals?
We offer pure bullion bars and rare coins for investment purposes, providing market analysis and transparent pricing for gold, silver, and platinum purchases.