Business Details
47 Years
experience
Family-Owned Jewelry Store with Custom Design & Repairs
Billy Mitchell Jewelry was founded in 1979 by Billy Mitchell, a dedicated professional whose career in the jewelry industry spanned over five decades. Since its inception, our family-owned business has prioritized exceptional service, competitive pricing, and an extensive selection of diamonds, gemstones, and fine jewelry. Our nontraditional retail approach allows us to minimize overhead costs while maximizing inventory visibility, enabling customers to browse thousands of options without pressure sales tactics.With on-site jewelers available for custom designs, same-day repairs, and immediate ring sizing, we combine craftsmanship with convenience. Our experienced team maintains rigorous standards for quality assurance, photographing all repair items and conducting thorough inspections during cleaning services. As a multigenerational business, we continue Billy's legacy of trust and transparency, serving customers from both our Moulton, AL location and online platform.
Services
Engagement Rings
Diamond Selection
Custom Design
Jewelry Repair
Cleaning Services
Details
- Year established: 1979
Highlights and features
- 50+ years of family-owned jewelry expertise in Moulton, AL
- Custom designs executed same-day by in-house jewelers
- Over 1,800 in-stock mountings with immediate sizing available
- Comprehensive repair services with item documentation
- Transparent pricing from nontraditional retail operations
Services
Engagement Rings
Our extensive engagement ring collection features over 1,800 in-stock mountings paired with thousands of loose diamonds. Customers receive expert guidance on the 4Cs (Cut, Color, Clarity, Carat) to ensure informed decisions. In-house jewelers typically complete custom mountings and sizings within two hours, offering immediate solutions for special occasions.
Custom Design
Create personalized jewelry pieces using our vast selection of mountings and gemstones. Our bench jewelers work directly with customers to transform style numbers into finished products within two hours. Detailed consultations ensure precise center stone recommendations and metal selection for unique, one-of-a-kind creations.
Jewelry Repair
Experienced jewelers handle all repair needs, photographing items upon receipt for security documentation. Common services include ring sizing, stone tightening, and restoration work performed on-site. Repairs typically complete within two hours, with thorough quality checks before returning items to customers.
Diamond Selection
Choose from thousands of loose diamonds and colored gemstones with expert assistance available. Our inventory includes various cuts (round, princess, emerald, etc.) across different carat sizes, colors, and clarities. Staff provide detailed explanations about diamond grading and style preferences to match individual tastes and budgets.
Cleaning Services
Professional cleaning services include pre-cleaning inspections to identify maintenance needs. Items receive thorough cleaning while jewelers check for loose stones or structural issues. We recommend twice-yearly visits for routine maintenance, with special attention given to engagement rings before important events like weddings.
People
Billy Mitchell
Founder
Established the jewelry business in 1979 after decades of industry experience. Recognized for innovative nontraditional retail approach and commitment to customer service. Led the company until his passing in 2015, building its reputation for quality and trustworthiness.
Mylan Mitchell
President
Son of founder Billy Mitchell, joined full-time in 1999 after beginning as a bench jeweler. Now serves as corporate president, maintaining family tradition of hands-on craftsmanship and customer-centric operations while expanding online services since the 2015 family transition.
Stephen Kilpatrick
Jeweler
Son-in-law of founder Billy Mitchell, joined the team in 2007. Provides expert jewelry repair and design services with decades of combined family experience. Maintains the store's commitment to on-site craftsmanship and immediate service availability for customer convenience.
Peggy Mitchell
Co-founder
Supported business growth from home-based operation to established retail location. Played key role in early development before the store moved to its current Diamond Hollow Farm location in 1979. Helped build the company's community reputation for reliability and selection.
Sonya Mitchell
Family Member
Daughter of founders Billy and Peggy Mitchell, contributed to business development during early home-based operations. Named the Diamond Hollow Farm location, which remains central to the store's continued success as a family-run jewelry enterprise.
Questions
Do you recommend buying jewelry online or in-store?
Either option works: Our online store allows pre-shopping with style numbers, while in-store visits offer hands-on selection from our 1,800+ mountings. Both channels receive the same expert guidance.
How often should jewelry be cleaned and checked?
Every six months for regular maintenance. We recommend extra cleaning for engagement rings the week before weddings to ensure optimal appearance on special occasions.
Why is the store located on a farm?
The farm location reduces overhead costs while allowing maximum inventory display space. What began as a home-based business in 1969 grew into the adjacent Diamond Hollow Farm location in 1979.
How long does ring sizing take?
Typically two hours once work begins, depending on required size adjustments and whether the ring contains side diamonds requiring special handling.
What should I know before buying an engagement ring?
Understand the 4Cs (Cut, Color, Clarity, Carat), preferred metal type, style preferences, and ring size. Our staff advises on diamond value ranges and budget considerations for informed decisions.
Can diamonds break?
Though hardest to scratch, diamonds can break if struck with sufficient force in specific directions. Proper care and regular inspections help maintain jewelry longevity.