Business Details
31 Years
experience
Emergency
services
Trusted Public Relations & Media Relations Experts
At Gregory FCA, we specialize in amplifying brands through strategic public relations and investor relations. With over three decades of experience, we have established deep-rooted media relationships and developed a reputation for crafting impactful narratives that resonate across media markets, capital markets, and social platforms. Our team of 100+ professionals delivers results-driven campaigns for clients ranging from startups to Fortune 100 companies. By combining proprietary tools like our Here+Now video platform with a team of former journalists, we create content that drives market-moving outcomes.Our commitment to transparency, accessibility, and continuous optimization ensures clients receive unparalleled service. We serve finance, technology, and B2B sectors, leveraging 30 years of insights to build enterprise value through media training, crisis communications, and digital marketing strategies that deliver measurable ROI.
Services
Public Relations
Media Relations
Social Media
Digital Marketing
Video Production
Investor Relations
Content Marketing
Media Training
Creative Services
Reputation Management
Details
- Year established: 1995
Highlights and features
- We offer 30+ years of experience in finance, tech, and B2B communications with 100+ dedicated professionals.
- Our proprietary Here+Now video platform enables real-time content creation for breaking news cycles.
- Our team includes former journalists who write award-winning content that drives media placements.
- We provide 24/7 availability with direct access to senior leadership and crisis communications specialists.
- Our data-driven approach combines SEO, social media analytics, and media monitoring for continuous optimization.
What people say
Fantastic job
Pre-eminent PR firms
Results-driven strategies
Award-winning campaigns
Proactive media relations
Services
Public Relations
Our public relations services combine 30 years of media expertise with proprietary strategies to build brand visibility. We develop tailored messaging that aligns with business objectives while leveraging relationships with top-tier media outlets. Our team secures placements in The Wall Street Journal, CNBC, and TechCrunch through targeted storytelling, press releases, and crisis communications planning. We specialize in launching products, managing corporate reputation, and creating thought leadership programs for measurable business impact.
Media Relations
We transform business news into high-impact narratives through strategic media placements. Our approach includes proactive outreach to journalists, influencer marketing, and real-time newsjacking to position clients in breaking stories. With deep ties to national and trade media, we secure feature stories and recurring appearances in major outlets. Our services cover press release distribution, media tours, and trend analysis to maintain consistent media presence across finance, tech, and B2B sectors.
Digital Marketing
Our digital marketing combines data analytics with creative content to drive lead generation and brand awareness. We offer SEO optimization, social media campaigns, email marketing automation, and paid advertising targeting specific buyer personas. The team utilizes proprietary GEO tools to enhance AI search visibility while integrating PR efforts for consistent messaging. Services include lead nurturing programs, conversion rate optimization, and performance tracking for measurable ROI across financial services and technology markets.
Video Production
We create compelling video content that strengthens brand identity and media presence. Our full-service production includes corporate storytelling films, product showcases, and remote expert interviews using professional-grade equipment. The process involves strategic planning, on-site filming, and custom graphics to highlight company culture and leadership expertise. Videos are optimized for digital platforms while maintaining broadcast quality to support PR campaigns and social media engagement across multiple industries.
Investor Relations
Our investor relations team crafts communications strategies that align with financial goals while building trust with capital markets. We develop messaging frameworks that highlight business value through earnings announcements, roadshows, and media placements. Services include analyst briefings, crisis communications planning, and ESG strategy development. Our specialists ensure consistent messaging across all channels while leveraging media relationships to position clients as industry leaders in financial publications and institutional investor platforms.
People
Greg Matusky
Founder/Owner
Strategic senior communications expert with 30+ years of experience. Former national business writer who founded Gregory FCA to bridge journalism and corporate communications for global clients across multiple industries.
Joe Anthony
President/Owner
Financial industry-focused communicator with 20 years of experience in public relations. Specializes in message development and media strategy for wealth management, fintech, and financial services providers through go-to-market campaigns.
Fran Merlie
Vice President, Editorial & Content
Award-winning storyteller with eight years at Gregory FCA crafting compelling content for financial services clients. Expert in executive profile building and audience engagement through data-driven narratives and journalistic writing techniques.
Josh Lusk
Digital Marketing Director
Digital marketing specialist with 15+ years of SEO, SEM, and automation expertise. Develops SEO strategies and paid advertising campaigns that improve online visibility while aligning with PR initiatives for measurable business growth.
Heather Crowell
Executive Vice President, Investor Relations
Corporate communications leader with 20+ years of REIT industry experience. Oversees IR strategy development, ESG initiatives, and stakeholder communications to enhance corporate reputation and secure sell-side/buy-side analyst attention for clients.
Questions
What industries does Gregory FCA specialize in?
We focus on finance (RIAs, ETFs, fintech, financial institutions), technology (AI, cybersecurity, health tech), and B2B communications with specialized investor relations expertise.
How do you measure PR campaign effectiveness?
We track media placements, sentiment analysis, website traffic growth, lead generation metrics, and ROI through customized dashboards with monthly performance reports.
Can you handle crisis communications emergencies?
Yes, our team includes former broadcast journalists who provide rapid-response crisis management with scenario planning and media training for C-suite executives.
What digital marketing tools do you use?
We combine proprietary GEO (Generative Engine Optimization) tools with industry platforms for SEO, social media advertising, email automation, and AI search visibility.
How do you create compelling content?
Our former journalism team produces data-driven narratives supported by video production, infographics, and social media assets tailored to your target audience.
Do you offer global media relations?
Yes, with offices in London, New York, Boston, and Philadelphia, we have international media contacts across print, broadcast, and digital platforms.
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