Business Details
20 Years
experience
Trusted Influencer Marketing Agency Since 2006
Founded in 2006, The Motherhood has established itself as a pioneer in influencer marketing, leveraging over two decades of expertise to deliver strategic campaigns that transcend industry standards. Our approach combines deep market insights with a curated network of influencers, ensuring brands connect authentically with their target audiences. With a proven track record of award-winning campaigns, we specialize in creating measurable impact through tailored strategies rooted in research and innovation. Our team's extensive background in public relations and brand strategy enables seamless integration of influencer marketing into broader marketing objectives, prioritizing transparency, compliance, and long-term value.Recognized as a leader in the field, we have executed thousands of campaigns for major consumer brands, consistently achieving engagement rates that surpass industry averages. Our commitment to excellence is reflected in accolades such as PRSA's Renaissance Awards and AMA's Marketer of the Year, underscoring our dedication to driving meaningful results for clients.
Services
Influencer Identification & Vetting
Robust Campaign Reporting
Mission Alignment Strategy
Turnkey Campaign Execution
Risk Mitigation Protocols
Details
- Year established: 2006
Highlights and features
- We offer 20+ years of experience in influencer marketing and PR strategy.
- Our team has executed 5,000+ campaigns with measurable impact.
- We provide tailored, transparent measurement and analysis for brand KPIs.
- Our proprietary compliance process serves regulated industries like healthcare and finance.
- We maintain a 100% track record of campaigns surpassing industry engagement averages.
Associations and certifications
- PRSA Renaissance Awards
- AMA Marketer of the Year
- PR News Social Media Team of the Year
- Forbes Agency Council
What people say
Turnkey program
Fantastic engagement metrics
Expert analysis deck
Respected agency
Lasting partnerships
Services
Influencer Identification & Vetting
We identify and vet influencers through a human-first process, ensuring perfect brand alignment. Our network includes diverse creators across all verticals, with full client approval for every selection. This meticulous approach guarantees authentic storytelling and measurable impact.
Robust Campaign Reporting
Our tailored reporting provides transparent measurement against brand KPIs. We deliver in-depth analysis beyond surface metrics, revealing true campaign impact through real-time monitoring and actionable insights that drive continuous improvement and exceed content guarantees.
Mission Alignment Strategy
Integrated strategies are built on primary research and key insights, ensuring campaigns align with brand values. We create purpose-driven initiatives rooted in cultural understanding, translating brand messages into compelling narratives that resonate with target audiences across platforms.
Turnkey Campaign Execution
We handle all campaign aspects from creative briefs to compliance protocols. Our end-to-end execution includes risk mitigation, content creation, amplification, and monitoring, allowing clients to focus on core business while we ensure flawless implementation and exceptional engagement outcomes.
Risk Mitigation Protocols
Our proprietary compliance process addresses regulated industries' unique needs, covering pharmaceutical, healthcare, finance, and government sectors. We implement rigorous protocols to ensure brand safety while maintaining creative integrity and influencer authenticity across all campaign elements.
People
Cooper Munroe
CEO
Cooper founded The Motherhood in 2006 after launching the viral Hurricane Katrina relief effort. Recognized as a PR News Top 50 Game Changer and Forbes Agency Council member, she leads strategic initiatives while maintaining deep industry connections through her PR background.
Brittnee Hammonds
Influencer Partnerships Director, Health & Wellness
Brittnee oversees health and wellness influencer collaborations, leveraging her expertise to create impactful campaigns. Her team manages relationships with niche influencers, ensuring authentic storytelling that aligns with brand objectives and regulatory requirements.
Deanna Tomaselli
Senior Strategist
Deanna specializes in campaign measurement and analytics, developing the agency's proprietary insights dashboard. With 15+ years in social media strategy, she ensures clients receive actionable data that demonstrates ROI and informs future campaign decisions.
Devon Recktenwald
Creative Director
Devon leads creative development, crafting content that resonates across platforms. Her background in brand storytelling ensures campaigns maintain authentic voice while achieving measurable engagement, working closely with influencers to amplify brand messages effectively.
Kristina Soriano Jacobs
Client Services Director
Kristina manages client relationships, ensuring seamless execution of multi-channel campaigns. With experience in both agency and brand-side roles, she focuses on integrating influencer marketing with broader marketing strategies to maximize client success.
Questions
What industries do you specialize in?
We work across all verticals including health & wellness, technology, finance, fashion, food, and parenting. Our diverse influencer network allows us to create campaigns tailored to any industry.
How do you ensure campaign compliance?
We use proprietary risk mitigation protocols and custom compliance processes developed for regulated industries, ensuring all campaigns meet legal and brand safety requirements while maintaining creative integrity.
What metrics do you track?
We provide robust reporting on engagement rates, CTR, impressions, conversions, and brand sentiment, using real-time monitoring and in-depth analysis to demonstrate campaign impact beyond surface-level metrics.
How do you select influencers?
Our human-first vetting process evaluates audience demographics, content quality, engagement authenticity, and brand alignment. We ensure every influencer meets specific criteria before client approval.
What's your campaign success rate?
We maintain a 100% track record of campaigns surpassing industry averages in engagement and CTR, with measurable impact demonstrated through our transparent reporting and analysis.
How do you handle campaign amplification?
We combine organic influencer content with targeted ad boosting strategies, using test-and-learn programs to optimize spend and maximize reach across platforms like TikTok, Instagram, and YouTube.
