Business Details
41 Years
experience
Your Strategic Marketing Partner in Pittsburgh
Bynums Marketing & Communications has spent over 35 years delivering measurable marketing, advertising, and public relations results. Founded in 1985 by Russell and Kathy Bynum, our agency specializes in crafting strategies that resonate with multi-ethnic markets including African American, Hispanic, Asian, and European audiences. With decades of combined experience, we provide comprehensive services ranging from branding and graphic design to media planning and crisis public relations. Our award-winning team combines creativity with precision to help clients strengthen their market presence. We maintain strict transparency in our operations, prioritizing client needs through ethical practices and personalized attention.Having served over 100 clients across industries like healthcare, education, and corporate sectors, we consistently deliver campaigns that drive measurable outcomes. Our team's expertise extends to radio/television commercials, guerilla marketing, and community outreach initiatives. Our work with organizations like the Epilepsy Foundation and Allegheny County Housing Authority demonstrates our commitment to impactful communication. We uphold industry standards through continuous professional development and adherence to best practices in public relations and digital marketing.
Services
Marketing Planning
Graphic Design
Public Relations Services
Media Planning
Community Outreach
Event Planning
Website Development
Brand Development
Crisis PR Consulting
Audience Development
Details
- Year established: 1985
Highlights and features
- Over 35 years of proven success in strategic marketing and public relations
- Specialized expertise in multi-ethnic market campaigns and cultural outreach
- Award-winning team with 42+ years of combined leadership experience
- Comprehensive services from crisis PR to digital marketing and media planning
- Track record of measurable results for 100+ corporate, nonprofit, and government clients
What people say
High response rate
Creative and flexible
Go the extra mile
Super professional
Effective community outreach
Services
Marketing Planning
We develop comprehensive marketing strategies that align with client objectives and market demands. Our approach combines cultural insights with data-driven analysis to create effective campaigns. With over 35 years of expertise, we provide tailored solutions that maximize return on investment across traditional and digital platforms.
Graphic Design
Our award-winning design team creates visually compelling brand identities and marketing materials. We combine typography, illustration, and digital design to communicate client messages effectively. Services include logo development, print management, and digital asset creation that enhances brand recognition across all media platforms.
Public Relations Services
We manage strategic public relations initiatives including media relations, crisis communications, and story development. Our team provides media coaching and press strategy to protect and enhance organizational reputation. With proven success in securing media coverage, we help clients maintain positive public perception through targeted outreach efforts.
Media Planning
Our media planning services optimize client outreach through strategic channel selection and budget allocation. We develop integrated campaigns that combine traditional media with digital platforms. The approach includes market research, audience segmentation, and performance metrics to ensure maximum campaign effectiveness across television, radio, and digital formats.
Community Outreach
We specialize in connecting organizations with diverse community groups through targeted outreach initiatives. Our programs focus on education, cultural events, and grassroots engagement strategies. With specialized expertise in African American, Hispanic, and Asian community engagement, we create programs that build lasting connections between organizations and target demographics.
People
Russell L. Bynum
President/Creative Director
With over 42 years of experience, Russell leads strategic branding and creative development. He specializes in multicultural marketing and has consulted for organizations like UPMC Health Plan and American Eagle Outfitters. Active in community leadership, he serves on multiple arts and education boards.
Kathy J. Bynum
Vice President
Kathy manages marketing planning and strategic development with 32 years of expertise. She holds a marketing degree from Duquesne University and has worked with major clients including PNC Bank and Highmark. She co-leads industry workshops on minority market strategies.
Crystal L. Bynum
Communications Consultant
Crystal provides strategic marketing consulting using broadcast and organizational leadership expertise. With a master's in leadership, she helps businesses develop growth-focused marketing approaches and has led numerous interactive marketing workshops.
Barrington Ratliff
Graphic Designer
Barrington specializes in brand identity creation and digital design. His expertise includes print management, packaging graphics, and web design using Adobe Creative Suite. He contributes to both visual branding and technical execution of marketing materials.
Dr. Barry Ratliff
Community Outreach Director
Barry leads community engagement initiatives with a business master's degree. He specializes in African American market outreach and faith-based organization partnerships, providing strategic guidance for educational and nonprofit client engagement.
Questions
What marketing services does Bynums offer?
We provide comprehensive services including brand development, public relations, media planning, digital marketing, community outreach, and crisis communications tailored to diverse market needs.
Do you specialize in any particular market segments?
Yes, we specialize in multi-ethnic marketing with expertise in African American, Hispanic, Asian, and European market outreach strategies.
How long has Bynums operated in Pittsburgh?
We've served Pittsburgh businesses and organizations since our founding in 1985, maintaining continuous operations for over 35 years.
Can you work with nonprofit organizations?
Yes, we've successfully partnered with over 50 nonprofit clients including Allegheny County Housing Authority and Epilepsy Foundation Western/Central PA.
What payment methods do you accept?
We accept payments through PayPal for our marketing services and consulting engagements.
Do you offer crisis public relations services?
Yes, our team provides crisis PR consulting including media management and reputation preservation strategies during challenging situations.
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