Active Marketing Group

Our Expertise

At Active Marketing, we are a dynamic and results-driven sales and marketing company specializing in helping high-growth consumer goods brands achieve their ambitious objectives within the North American retail landscape. We pride ourselves on being a strategic partner, not just another vendor, and are deeply invested in the success of our select brand partners. Our team comprises seasoned professionals with extensive experience navigating the complexities of retail, possessing a profound understanding of market trends, consumer behavior, and the intricate dynamics of the retail ecosystem.

A Tailored Approach

We understand that each brand has unique needs and aspirations. That's why we adopt a personalized approach, collaborating closely with our partners to develop customized strategies that align perfectly with their goals. Our services encompass a broad spectrum, from strategic sales planning and market research to comprehensive account management and digital commerce expertise.

Unwavering Focus on Performance

Success for us is measured by the success of our partners. We are relentless in our pursuit of driving impactful results, utilizing data-driven insights and a proactive approach to identify growth opportunities and maximize brand visibility. Our commitment to performance is reflected in our team's unwavering dedication, collaborative spirit, and track record of exceeding expectations.

Our Services, Your Growth

Active Marketing's comprehensive service portfolio is designed to empower brands across every stage of their journey, from emerging startups to established players seeking to expand their footprint.

• Brick and Mortar Retail: We excel at securing shelf space and driving sales within complementary brick-and-mortar retail channels. Our team cultivates strong relationships with key decision-makers, negotiates favorable terms, and implements effective merchandising strategies to ensure brand visibility and consumer engagement.

• Headquarter Sales and Strategy: We provide expert counsel on national sales strategies, market analysis, and account development. We leverage our extensive network and deep understanding of the retail landscape to identify emerging trends, potential partnerships, and growth opportunities.

• Business Intelligence Through Syndicated Data: We empower our partners with data-driven insights drawn from comprehensive syndicated data sources. This allows for informed decision-making, targeted market segmentation, and a clear understanding of competitive dynamics.

• Account Management Support: We offer dedicated account management support to ensure seamless operations and foster lasting relationships with retail partners. Our team acts as a liaison, providing clear communication, prompt issue resolution, and ongoing support to maximize brand success.
• Forecasting and Order Management: We collaborate with brands to develop accurate sales forecasts and manage orders efficiently. Our streamlined systems ensure timely deliveries, optimize inventory levels, and prevent stockouts, ultimately contributing to increased revenue and customer satisfaction.

• Competitive Analysis: We conduct thorough competitive analyses to identify market opportunities, evaluate competitive strengths and weaknesses, and develop tailored strategies to differentiate brands and gain a competitive edge.

• Digital Commerce: We leverage our expertise in e-commerce to maximize brand presence and sales online. This includes optimizing product listings, managing advertising campaigns, and developing compelling digital content to drive consumer engagement and conversions.

• Listing Optimization: We optimize product listings across various online marketplaces to ensure maximum visibility, searchability, and conversion rates. Our data-driven approach and understanding of consumer behavior help brands stand out and attract more customers.

• Advertising Management: We develop and manage effective advertising campaigns across multiple digital channels, targeting the right audience and maximizing return on investment. Our expertise encompasses search engine marketing, social media advertising, and programmatic advertising.

• Product Detail/Brand Store Development: We collaborate with brands to create compelling product details and engaging brand stores that enhance the online customer experience. Our focus is on visually appealing design, clear product information, and a seamless shopping journey.

• Operational Solutions/3rd Party Fulfillment: We provide operational solutions, including 3rd party fulfillment services, to streamline logistics, reduce costs, and ensure timely delivery. This allows brands to focus on core competencies while we handle the intricacies of order processing and distribution.

Our Partnership Philosophy

Active Marketing is highly selective in the brand partners we choose to represent. We firmly believe in the power of focusing our expertise on a limited number of brands, ensuring we can dedicate the necessary attention and resources to drive exceptional results.