Business Details
16 Years
experience
Award-Winning Public Relations Agency in Montclair, NJ
Founded in 2010, Violet PR is an award-winning boutique public relations agency headquartered in Montclair, NJ. Specializing in economic development, real estate, architecture, and engineering, we craft compelling narratives that position clients as industry leaders. Our team brings 75+ years of combined experience in media relations, content development, and social media strategy. We serve economic development organizations, real estate firms, and socially conscious entities nationwide. Our approach combines data-driven insights with creative storytelling to generate media coverage in outlets like The Wall Street Journal and Forbes. Recognized as the #1 boutique PR agency in the U.S. by the Public Relations Society of America, we prioritize personalized service and long-term partnerships.Our clients include state economic development councils, international airports, and technology hubs. We leverage real-time market trends to secure over 1,000 annual media placements and 10 billion impressions for clients. Our commitment to diversity and innovation ensures clients stay ahead of industry shifts while maintaining ethical standards. Violet PRs boutique structure allows for agile, tailored campaigns that deliver measurable ROI for every client.
Services
Media Relations
Content Development
Social Media Strategy
Economic Development PR
Creative Services
Public Relations
Brand Positioning
Crisis Communications
Media Training
Digital Campaigns
Details
- Year established: 2010
Highlights and features
- We specialize exclusively in economic development PR with 12+ years of focused expertise
- Our team has secured 1,000+ annual media placements in top-tier outlets since 2019
- We maintain long-term client relationships with personalized service and real-time strategy adjustments
- Our data-driven approach combines Bureau of Labor Statistics and World Bank research for trend analysis
- We offer boutique agility with the proven results of a nationally recognized PR firm
What people say
Elevate our media relations game
Invaluable extension of our team
Excellent communication skills
Generated 8.5 million impressions
Nimble and professional team
Services
Media Relations
Violet PR secures earned media coverage through targeted journalist outreach and strategic storytelling. Our team packages news stories and conducts personalized media pitches to top-tier outlets. We arrange exclusive interviews, bylined articles, and press events while providing pre-interview media training and post-coverage analysis. This service builds credibility and positions clients as industry thought leaders.
Content Development
We transform complex technical information into compelling narratives that resonate with target audiences. Our content includes press releases, case studies, blog posts, and website copy that amplify PR campaigns. By mining data from sources like the Bureau of Economic Analysis, we create shareable content that drives SEO and supports long-term brand positioning.
Social Media Strategy
Violet PR develops platform-specific campaigns that boost brand awareness and engagement. We create content calendars and manage LinkedIn, Instagram, and emerging platforms like Bluesky. Our strategies increase website traffic through targeted posts while maintaining consistent brand messaging across all digital channels to support overall PR objectives.
Economic Development PR
Specialized campaigns position regions as business destinations through media relations and data-driven storytelling. We highlight infrastructure projects, workforce strengths, and investment opportunities to attract corporate relocation and foreign direct investment through targeted national and international media outreach.
Creative Services
Our team crafts innovative campaigns that combine trend analysis with creative execution. We develop multimedia strategies including video content, infographics, and interactive presentations that help clients stand out in competitive markets while maintaining alignment with overall communications goals.
People
April Mason
President and Founder
With over 20 years in public relations, April leads Violet PR's strategic direction. Her expertise in economic development communications has driven the agency's growth since 2010 through innovative media strategies and client partnerships.
Christina Forrest
Vice President
Christina oversees client strategy execution with 15+ years of PR experience. She specializes in positioning real estate and infrastructure projects through targeted media campaigns that generate national visibility and stakeholder engagement.
Nicole Marshall
Vice President
Nicole leads social media and digital strategy development. Her innovative approach combines data analytics with creative content to build online communities and amplify client messaging across multiple platforms.
Amanda Ferraro
Account Director
Amanda manages key client relationships with a focus on economic development organizations. Her strategic communications planning ensures consistent messaging across all media channels while delivering measurable campaign results.
Dan Gunderman
Account Manager & Content Lead
Dan specializes in content creation and media relations. He develops data-driven narratives that position clients as industry experts while managing day-to-day media outreach activities for multiple accounts.
Questions
What industries does Violet PR specialize in?
We focus on economic development, real estate, architecture/engineering, and social good sectors. Our expertise includes promoting regions as business destinations and positioning organizations for investment and growth.
How do you measure PR campaign success?
We track media placements, impressions, audience engagement metrics, and client-specific KPIs like investment leads or policy changes resulting from earned media coverage.
Can you handle international PR campaigns?
Yes, we've executed successful international media strategies for clients in Switzerland, Canada, and global economic development organizations through our network of media contacts.
What makes your social media approach unique?
We create platform-specific strategies that align with overall PR goals, combining trend analysis with targeted content to build authentic audience engagement and drive website traffic.
How do you handle crisis communications?
Our proactive approach includes message development, media training, and rapid response protocols to protect client reputation while maintaining transparency with stakeholders.
Do you work with local businesses?
While we serve national and international clients, we maintain strong local ties through work with Montclair businesses and New Jersey economic development organizations.
