7 Pillars Of Digital Marketing Academy

At 7 Pillars, we are dedicated to empowering professionals in the marketing field with a comprehensive framework for mastering marketing fundamentals. Our practical and scientific methodology provides a suite of tools for developing, managing, optimizing, and analyzing ROI-driven marketing plans. Our system is designed to be adaptable to both traditional and digital marketing strategies, ensuring that our clients have access to a complete planning and organizational system.

Our history dates back to 2004, when our CEO, Arman Rousta, first developed the 7 Pillars methodology for his agency team and clients. Since then, we have refined our approach through years of marketing trials and successes, driving multi-millions of dollars in ROI for startups and Fortune 500 companies alike. Our mission is to advance lifelong marketing knowledge and skills through integrated education programs, best practice guide materials, and marketing plan software.

Our team is committed to advancing the marketing profession by providing a reliable foundation for marketing success. We believe that the 7 Pillars system goes beyond merely teaching specific marketing strategies and tactics, instead teaching the overarching principles that govern business in our modern, digital era.

The 7 Core Principles

At the heart of our system are seven primary, defining characteristics that pervade the 7 Pillars methodology. These core principles serve as the foundation for all our marketing efforts, ensuring that every strategy and tactic is aligned with our overarching mission and vision.

The 7 Dimensions

Beyond our core principles, we have identified seven dimensions that encompass all aspects of marketing, from strategy development to performance measurement. These dimensions provide a comprehensive framework for understanding and navigating the complex marketing landscape.

The 7 Pillars of Digital Marketing

Our digital marketing pillar is designed to equip professionals with the tools and knowledge necessary to succeed in the digital marketing space. From understanding the latest trends to developing effective digital marketing strategies, our system provides a roadmap to success.

The 7 Pillars of Traditional Marketing

Similarly, our traditional marketing pillar focuses on the fundamentals of traditional marketing, including strategy development, campaign execution, and performance measurement. Our goal is to ensure that professionals have a solid understanding of both digital and traditional marketing principles.

The 7 Modes

The 7 Modes component of our system represents the various modes of marketing, including advertising, public relations, and sales promotion, among others. This framework helps marketers understand how to effectively use different modes to achieve their marketing goals.

The 7 Angles

The 7 Angles component provides a set of perspectives or viewpoints from which to approach marketing challenges. This includes angles such as creativity, strategy, and technology, ensuring that marketers have a comprehensive understanding of the factors influencing their marketing efforts.

The 7 Levels

Our 7 Levels component represents the various levels of marketing, from grassroots campaigns to large-scale corporate marketing initiatives. This framework helps marketers understand how to tailor their strategies to suit different levels of marketing.

The 7 Work Personality Types

Finally, our 7 Work Personality Types component recognizes that individuals have different personality traits and work styles. This framework helps marketers understand how to leverage these differences to build effective teams and ensure successful marketing outcomes.

By embracing these principles, dimensions, pillars, modes, angles, levels, and personality types, marketers can develop a deep understanding of the marketing landscape and navigate it with confidence. Our system is designed to be adaptable and evolving, ensuring that professionals at all levels can continue to grow and develop their marketing skills.