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49 Years
experience
Emergency
services
Your Trusted Optometrists in Central New Jersey
Allied Vision Services has been a trusted provider of comprehensive eye care in Central New Jersey for decades. Our team of experienced optometrists combines advanced technology with personalized attention to ensure optimal eye health for patients of all ages. We specialize in thorough eye exams, precision contact lens fittings, and a curated selection of designer eyewear. Our commitment to community-focused care means taking the time to understand individual needs while maintaining the highest standards of professionalism and expertise.

With two convenient locations in Lawrenceville and Flemington, we offer flexible hours and accept most major insurance plans. Our practice emphasizes proactive eye care, early detection of vision issues, and patient education to promote lifelong visual health. From routine check-ups to emergency eye care, we prioritize comfort, clarity, and exceptional customer service in every interaction.
Services
Eye Exams Contact Lenses Eyeglasses Emergency Care Pediatric Vision Dry Eye Treatment Sports Eyewear Presbyopia Management
Details
  • Year established: 1977
Highlights and features
  • We have over 40 years of combined experience in optometric care
  • Our practice offers personalized eye exams with advanced technology
  • We carry exclusive designer eyewear brands like Oakley and Ray-Ban
  • Our team provides 24/7 emergency eye care services
  • We accept most major vision insurance plans
Services
Comprehensive Eye Exams
Our thorough eye exams use advanced diagnostic technology to assess vision health and detect early signs of eye disease. We evaluate visual acuity, eye coordination, and intraocular pressure while checking for conditions like glaucoma and macular degeneration. Our optometrists provide personalized recommendations for vision correction and ongoing eye health management.
Contact Lens Fittings
We offer precision contact lens fittings with trial lenses and follow-up evaluations to ensure optimal comfort and vision. Our specialists handle complex cases including astigmatism, dry eyes, and multifocal needs. We carry premium brands like Acuvue, Bausch + Lomb, and Dailies for daily, weekly, and monthly wear options.
Designer Eyewear
Our optical center features a curated selection of designer frames from Oakley, Ray-Ban, and Etnia Barcelona. We offer prescription sunglasses, computer glasses with blue light protection, and durable children's eyewear. Our opticians help patients find frames that combine style with functional vision correction.
Emergency Eye Care
We provide urgent care for eye injuries, infections, and sudden vision changes during regular business hours. Our doctors treat conditions like chemical burns, foreign body removal, and acute glaucoma. Patients experiencing severe emergencies after hours receive guidance for immediate care options.
Pediatric Vision Care
Our practice specializes in children's vision development assessments and early detection of learning-related vision problems. We offer fun, kid-friendly eyewear options and monitor visual development from infancy through adolescence. Our doctors provide vision therapy for conditions like amblyopia and eye coordination issues.
People
Dr. John J. Russo
Optometrist
Graduate of Pennsylvania College of Optometry with over 35 years of experience. Member of American Optometric Association and New Jersey Society of Optometric Physicians. Specializes in comprehensive eye exams and contact lens fittings.
Dr. Joseph Tobias
Optometrist
Doctor of Optometry from Illinois College of Optometry with 40 years in practice. Former President of Central Jersey Optometric Society. Expertise in pediatric vision care and ocular disease management.
Dr. Alexander McGowan
Optometrist
University of Scranton graduate with specialization in geriatric eye care. Member of American Optometric Association since 1990. Focuses on age-related vision changes and presbyopia correction.
Dr. Stuart Kolber
Optometrist
Practicing since 1977 with expertise in corneal and contact lens specialties. Member of New Jersey Society of Optometric Physicians. Pioneer in early adoption of digital eye exam technology.
Dr. Markus Barth
Optometrist
University of Maryland graduate serving on American Optometric Association Board since 1996. Specializes in sports vision enhancement and specialty contact lens fittings for unique eye conditions.
Questions
How often should I get an eye exam?
We recommend annual comprehensive eye exams for all patients to maintain optimal vision and detect potential health issues early.
Do you offer emergency eye care services?
Yes, we provide urgent eye care for conditions like sudden vision loss, eye infections, and injuries during regular business hours.
Do you accept vision insurance?
We accept most major vision insurance plans including VSP, EyeMed, and Cigna at both our Lawrenceville and Flemington locations.
What brands of eyewear do you offer?
Our optical center features designer brands like Oakley, Ray-Ban, Cole Haan, and Etnia Barcelona in addition to affordable options.