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Welcome to William & Sons Jewelers, your trusted partner in the world of exquisite jewelry. Our story is one of dedication, passion, and a deep-seated commitment to preserving the environment. Our values are reflected in every piece of jewelry we craft, creating a unique blend of timeless elegance and sustainable practices.
We are a family-owned business with a rich history in the jewelry industry. Our founders brought their expertise and passion for jewelry to San Diego, California, where they established William & Sons Jewelers. Over the years, we have grown into a reputable jewelry store, known for our exceptional quality, unique designs, and unwavering commitment to customer satisfaction.
Our Services
At William & Sons Jewelers, we offer a wide range of services designed to cater to all your jewelry needs. Our services include:
- Engagement Rings: We specialize in creating custom engagement rings that reflect your unique style and personality. From selecting the perfect diamond to designing the ring of your dreams, our team of experts is here to guide you every step of the way.
- Wedding Rings: Complete your wedding set with our handcrafted wedding rings. We offer a variety of styles, metals, and gemstones to choose from, ensuring that you find the perfect ring to symbolize your eternal love.
- Diamonds & Gemstones: Our collection of diamonds and gemstones is unparalleled. We offer a wide range of shapes, colors, and sizes, ensuring that you find the perfect stone to add to your jewelry piece.
- Education: We believe in empowering our customers with knowledge. Our education section offers a wealth of information on diamonds, lab-grown diamonds, colored diamonds, gemstones, and metal types. Learn about the 4Cs of diamonds, the differences between lab-grown and natural diamonds, and how to choose the right metal for your jewelry piece.
- Store: Our online store is a treasure trove of jewelry pieces. From engagement rings and wedding bands to gemstone rings and moissanite jewelry, we have something for everyone. Our store also features a selection of ready-to-ship jewelry pieces, perfect for those who can't wait to own a piece of William & Sons Jewelers' craftsmanship.
Sustainability at William & Sons Jewelers
At William & Sons Jewelers, we are fully committed to doing our part in preserving the planet. We believe that jewelry crafting can go hand in hand with environmental responsibility. That's why we use 100% recycled precious metals and ensure that our diamonds and gemstones are ethically sourced. Our commitment to sustainability is reflected in every piece of jewelry we craft, creating a unique blend of timeless elegance and responsible practices.
Experience our offerings and arrange a bespoke consultation to find your ideal sustainably-crafted fine jewelry for your special milestone. Book a store appointment or a virtual appointment today and let us help you find or create the jewelry piece of your dreams.

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