Business Details
27 Years
experience
Award-Winning Public Relations Agency for Innovative Brands
BIG FISH PR is a leading national public relations agency dedicated to helping innovative brands build awareness and establish market leadership. Founded in 1999 by former corporate communications leaders with in-house agency management experience, our team excels at crafting strategic narratives that resonate with target audiences. We combine deep media relationships with outcome-driven approaches to earned media, product launches, and thought leadership. With 27 Clutch Awards recognizing our excellence, we serve technology, consumer electronics, sustainability, and other forward-thinking sectors. Our clients consistently praise our responsiveness, creative problem-solving, and ability to secure coverage in top-tier publications. As an extension of our clients' teams, we prioritize understanding business objectives to deliver measurable results.Our expertise spans media training, crisis management, executive visibility, and award-winning PR campaigns. The agency's founder, David Richards, has taught PR strategies at Emerson College since 2002, demonstrating our commitment to industry advancement. We maintain long-standing partnerships with journalists across traditional and digital media platforms. Client testimonials highlight our reliability, strategic counsel, and exceptional delivery of press coverage that builds brand credibility. Our team's agility and focus on innovation ensure brands thrive in competitive markets while maintaining their core messaging integrity.
Services
Media Relations
Press Releases
Product Launches
Thought Leadership
Reputation Management
Media Training
Awards Campaigns
Crisis Management
Executive Visibility
Digital News Distribution
Details
- Year established: 1999
Highlights and features
- We have over 25 years of experience in strategic public relations campaigns
- Our team includes former in-house communications leaders at innovative brands
- We maintain established relationships with top-tier technology and business journalists
- Award-winning execution of product launches and media coverage strategies
- Clients consistently achieve measurable increases in market visibility and brand recognition
Associations and certifications
- Clutch
What people say
Exceptional media coverage
Award-winning results
Dedicated team
Measurable business impact
Market leadership establishment
Services
Media Relations
Our media relations specialists leverage established relationships with top-tier journalists to secure strategic press coverage across traditional and digital platforms. We develop targeted outreach campaigns that align client messaging with news cycles to maximize visibility. With proven success across technology, consumer electronics, and sustainability sectors, our approach combines industry expertise with innovative tactics that consistently deliver high-impact media placements that build brand credibility and market recognition.
Product Launches
We create comprehensive launch strategies that generate market awareness and drive media engagement. Through integrated campaigns featuring press releases, media briefings, and targeted outreach, we ensure product introductions achieve maximum visibility. Our track record includes securing Wall Street Journal features, national television appearances, and coverage in leading tech publications. The team's expertise in timing and messaging has helped clients achieve 50% market share increases and over $200 million in financing announcements through strategic launch execution.
Thought Leadership
Our thought leadership programs establish clients as industry authorities through strategic content development and media placements. We develop compelling narratives for executives and C-suite leaders that align with market trends to secure speaking opportunities and expert commentary positions. By creating valuable content assets and orchestrating targeted outreach, we help brands shape industry conversations. Clients have achieved significant media recognition, including inclusion in MOMA exhibits and national broadcast appearances, through our tailored leadership positioning strategies.
Crisis Management
We develop proactive crisis communication strategies that protect brand reputation while maintaining transparency. Our team provides rapid response frameworks, media training, and stakeholder communication plans tailored to each client's industry. With experience handling complex situations across multiple sectors, we help organizations navigate challenges while preserving credibility. Our approach combines scenario planning with real-time execution to minimize reputational damage and maintain stakeholder trust during critical situations.
Awards Campaigns
We strategically position clients for industry recognition through targeted awards submissions and media campaigns. Our team identifies relevant opportunities and crafts compelling narratives that highlight unique achievements. This approach has resulted in numerous accolades for clients across technology, sustainability, and consumer products sectors. By aligning award submissions with broader media strategies, we ensure winning brands receive maximum visibility that enhances market positioning and credibility through third-party validation.
People
David Richards
CEO and Founder
With over 25 years in public relations, David founded BIG FISH PR in 1999 after leading corporate communications for innovative brands. He teaches PR strategies at Emerson College and has successfully launched hundreds of new brands and products through strategic media campaigns that create market value and visibility.
Meredith Chiricosta
Senior Vice President & Partner
Bringing 15+ years of PR experience, Meredith oversees strategic direction and campaign execution for B2B and B2C clients. A graduate of Emerson College's PR program, she specializes in developing creative storytelling programs that position brands for market leadership through effective media relations and thought leadership initiatives.
Questions
What industries does BIG FISH PR specialize in?
We focus on technology, consumer electronics, AI & SaaS, drones, robotics, health tech, sustainability, and smart home sectors while supporting diverse B2B, B2B2C, and B2C clients across multiple industries.
How does BIG FISH PR measure campaign success?
We track press coverage quality and quantity, media placement impact, market share growth, and client business outcomes using metrics like 50%+ share-of-voice increases and multi-million dollar financing announcements through strategic coverage.
What makes BIG FISH PR different from other agencies?
Our team includes former in-house communications leaders with firsthand agency management experience, delivering strategic counsel backed by 27 Clutch Awards and over 25 years of client partnerships that often extend beyond five years.
How do you handle product launch campaigns?
We develop integrated launch strategies featuring media briefings, press tours, and targeted outreach that have secured Wall Street Journal features, national TV appearances, and over $200 million in financing announcements for clients like Ring and Amazon.
Can you work with international clients?
Yes, we've successfully executed campaigns for companies in Iceland, Israel, and other international markets while maintaining our core focus on North American market strategies and media relationships.
How do I start working with BIG FISH PR?
Contact us through our website to schedule a consultation where we'll discuss your communication goals, review successful case studies from similar industries, and propose a tailored strategy to elevate your brand's media presence.
