Business Details
Award-Winning Public Relations Services in Boston
Maryanne Keeney Public Relations has established itself as a premier public relations firm specializing in lifestyle industries including food, fashion, hospitality, and consumer goods. With a career spanning decades, our principal Maryanne Keeney brings extensive experience from leading agencies like Grey and MS&L, along with 9 Bell Ringer Awards and a PRSA Silver Anvil recognition. We combine traditional PR with modern marketing strategies, social media, and influencer relations to create tailored communications plans that drive measurable results.Our expertise in product launches, brand repositioning, and media relations has helped clients achieve national exposure and significant sales growth. As a PRSA Boston member and Publicity Club of NE President-emeritus, we maintain the highest professional standards while delivering personalized service to entrepreneurs, small businesses, and established brands.
Services
Strategic Counsel
Media Relations
Reputation Management
Product Launches
Social Media Consulting
Content Creation
Influencer Relations
Marketing Messaging
Community Relations
Media Tours
Highlights and features
- We offer 30+ years of experience in lifestyle brand public relations
- Our team collaborates with veteran PR professionals and agencies
- We provide Masters-level strategic communications expertise
- Our clients have seen up to 5x sales growth through PR campaigns
- We guarantee personalized service with measurable results
Associations and certifications
- PRSA (Public Relations Society of America)
What people say
Exceeded expectations
Successful brand launch
National media coverage
Sales up 5x
Personalized service
Services
Media Relations
We develop targeted media strategies to secure press coverage in traditional and digital outlets. Our approach combines personalized journalist relationships with strategic storytelling to position clients as industry leaders. Clients benefit from increased brand visibility and credibility through earned media placements.
Product Launches
Our product launch campaigns create market buzz through coordinated media tours, influencer partnerships, and strategic announcements. We handle all aspects from pre-launch positioning to post-launch evaluation, ensuring maximum media impact and sales conversion for new products and brands.
Social Media Consulting
We develop customized social media strategies that align with overall PR objectives. Our consulting includes platform selection, content calendars, crisis management protocols, and analytics tracking to ensure measurable ROI from social media efforts.
Reputation Management
Our reputation management services focus on shaping public perception through strategic messaging and media relations. We help clients maintain consistent brand identity across all platforms while addressing any negative publicity through proactive communication strategies.
Content Creation
We produce compelling content including press releases, blog posts, thought leadership articles, and social media content. Our writing emphasizes key brand messages while meeting journalists' needs for newsworthy, well-crafted material that drives media coverage.
People
Maryanne R. Keeney
Principal
Public relations expert with 30+ years experience in lifestyle brand communications. Winner of 9 Bell Ringer Awards and PRSA Silver Anvil recipient. Masters in Public Relations from Boston University with expertise in media relations and brand strategy.
Questions
What industries do you specialize in?
We specialize in lifestyle industries including food and beverage, fashion, hospitality, consumer goods, and chocolate. Our expertise extends to both local and national brands seeking media exposure and brand growth.
How do you measure PR success?
We measure success through media placements, brand sentiment analysis, website traffic increases, and direct client business growth metrics like sales increases and lead generation from PR campaigns.
Do you work with small businesses?
Yes, we specialize in helping small businesses and entrepreneurs achieve national exposure through strategic public relations campaigns tailored to their specific growth objectives and market positioning needs.
What's your approach to media relations?
Our approach combines personalized journalist relationships with strategic storytelling. We focus on creating mutually beneficial relationships with media outlets while ensuring our clients' stories align with current media trends and audience interests.
How do you handle crisis communications?
We develop proactive crisis communication plans and provide immediate response strategies. Our approach focuses on transparency, consistent messaging, and protecting brand reputation through controlled media communication.
Can you help with social media strategy?
Yes, we offer social media consulting that integrates with overall PR strategy. This includes platform selection, content planning, influencer partnerships, and analytics tracking to ensure measurable results from social media efforts.
