Business Details
29 Years
experience
Your Premier Fitness Destination in Delaware & Maryland
Founded in 1997 by Tony Taghipour, Pure Family Fitness has grown from a single gym in West Ocean City, MD, to a network of 9 premier fitness facilities across Delaware and Maryland. With over 30 years of combined leadership experience from our founders, we specialize in creating inclusive, family-oriented fitness environments that cater to diverse community needs. Our gyms feature state-of-the-art equipment, functional training zones, and specialized amenities like KidsClubs, smoothie bars, and hybrid fitness programs combining high-intensity interval training with team accountability.We employ certified personal trainers and master trainers who deliver personalized coaching alongside group classes such as Les Mills and instructor-curated Group X sessions. Our commitment to community wellness extends through initiatives like Move for the Cure and partnerships with local businesses, while our referral program rewards members for expanding our fitness family. Each location maintains a unique characterfrom beach-themed Bethany to adventure-focused RISEensuring members find spaces that align with their lifestyle preferences.
Services
Personal Training
Group Fitness Classes
KidsClub
Smoothie Bars
Functional Training
Nutritional Coaching
S.W.E.A.T. Programs
MMA Training
HydroMassage Therapy
Details
- Year established: 1997
Highlights and features
- 30+ years of combined leadership experience in fitness operations
- Certified personal trainers and master trainers available at every location
- Family-focused amenities including KidsClubs and smoothie bars
- Diverse group fitness programming with Les Mills and Group X classes
- Community-driven initiatives like Move for the Cure charity events
Services
Personal Training
Certified personal trainers and master trainers develop customized fitness plans targeting individual goals. Sessions focus on proper form, progressive overload, and motivational support to maximize results. Trainers hold advanced certifications in strength and conditioning, nutrition, and specialized movement patterns.
Group Fitness Classes
Les Mills and Group X classes combine choreographed workouts with community motivation. Offerings include high-energy HIIT sessions, strength-focused routines, and mind-body classes like yoga. Instructors curate music and movements to optimize engagement and measurable fitness improvements across 30+ weekly sessions.
KidsClub
Supervised fitness activities teach children healthy habits through structured play and age-appropriate exercise. Certified staff lead games promoting coordination, teamwork, and physical literacy while parents work out. Available at most locations during specified hours, with specialized S.W.E.A.T. programming for older kids at select gyms.
Functional Training
High-intensity interval training combines metabolic conditioning with team accountability. Participants rotate through circuit stations using kettlebells, battle ropes, and resistance bands under trainer supervision. Sessions emphasize scalable intensity levels, proper recovery techniques, and measurable performance tracking to build functional strength for real-world activities.
Smoothie Bars
Full-service bars offer customizable shakes with protein-rich bases, fresh fruits, and low-calorie options. Monthly specials highlight seasonal ingredients while supporting post-workout recovery and daily wellness goals. Members receive exclusive discounts on premium ingredients and hydration products to complement their fitness journey.
People
Tony Taghipour
Founder
Tony established Pure Family Fitness in 1997, growing from a single Ocean City gym to a multi-state operation. His vision created family-centric fitness spaces that combine community engagement with comprehensive wellness resources.
Nick
CEO & Co-Owner
With 11 years in the fitness industry and 24 years collaborating with Tony, Nick oversees daily operations across all 9 locations. His leadership focuses on maintaining quality standards while expanding amenities and community partnerships.
Questions
What amenities are included in a Pure Family Fitness membership?
Memberships include access to group fitness classes, functional training zones, KidsClubs (select locations), smoothie bars, and premium amenities like hydro massage chairs and climbing walls at specific facilities.
Are there family-friendly options available?
Yes! Our KidsClubs provide supervised fitness activities for children, and we offer family membership plans to accommodate households of all sizes.
Do you offer personal training services?
All locations provide certified personal trainers and master trainers who create customized fitness programs tailored to individual goals and experience levels.
What special programs do you provide beyond standard gym equipment?
We offer S.W.E.A.T. functional training, MMA programs at Salisbury, nutritional coaching, and rotating specialty classes like limited edition yoga events.
How can I try Pure Family Fitness before committing?
New members can enjoy a complimentary pass to explore facilities, try hydrotherapy sessions, or attend three free group classes before joining.
Are there opportunities to connect with the local community?
Yes! We host annual events like Move for the Cure charity fundraisers, powerlifting competitions, and open houses to build community engagement.
