Business Details
42 Years
experience
Trusted Accounting and Tax Services for Franchisees
Frs Cpa, PLLC has been dedicated to delivering high-quality accounting, tax, and consulting services since 1984. Our firm prioritizes ethical practices, personalized client relationships, and continuous professional development. With over 100 years of combined experience among our CPAs, we specialize in serving McDonald's franchisees, private businesses, and individuals. Our commitment to excellence is reflected in our investment in advanced technology, tailored financial solutions, and proactive client support.We approach every client relationship as a partnership, focusing on long-term success through strategic planning and expert guidance. Our team provides timely, accurate financial reporting, tax optimization strategies, and business advisory services to help clients navigate complex financial landscapes. Backed by decades of industry-specific expertise, we aim to simplify accounting challenges while fostering trust and transparency in every interaction.
Services
Accounting
Audit
Business Consulting
Tax Services
Business Valuations
Details
- Year established: 1984
Highlights and features
- 40 years of specialized experience with McDonald's franchise accounting
- Personalized financial strategies tailored to franchise operations
- Proactive tax planning to minimize liabilities and maximize savings
- Dedicated team with deep industry-specific expertise
- Proven track record in business valuations and audit services
What people say
Expert franchise accounting
Personalized approach
Proactive tax guidance
Reliable support
Industry-specific expertise
Services
Accounting
We deliver comprehensive accounting services including financial statement preparation, payroll processing, and tax compliance. Our team ensures accurate record-keeping and timely reporting to support business decision-making. Clients benefit from customized solutions tailored to franchise operations and small businesses.
Audit
Our audit services provide high-assurance financial examinations with a focus on internal controls and regulatory compliance. We offer risk assessments, fraud detection, and employee benefit plan audits. Clients receive actionable insights to improve operational efficiency and financial transparency.
Business Consulting
We help businesses optimize operations through strategic consulting, software selection, and succession planning. Our experts analyze financial health and develop growth strategies. Clients gain access to tailored advice for improving profitability and long-term sustainability.
Tax Services
Our tax services include preparation, planning, and representation for individuals and businesses. We focus on minimizing liabilities through strategic deductions and compliance solutions. Clients receive year-round support to navigate complex tax regulations and optimize financial outcomes.
Business Valuations
We provide objective business valuations for mergers, acquisitions, and estate planning. Our analysis includes cash flow assessments and market comparisons. Clients receive defensible valuations to support informed decision-making during ownership transitions or financial negotiations.
People
Martha W. Ford
Firm Shareholder
CPA with expertise in taxation and business advisory. Leads firm's tax practice, serving legal firms, medical practices, and McDonald's franchisees. Holds MAcc from Florida State University. Active in community and professional organizations.
Joan M. Gibbons
Firm Shareholder
CPA specializing in franchise accounting and tax planning. Oversees McDonald's financial reporting and advises on store valuations. Serves on NFCA board. Holds USF accounting degree and NC CPA license.
Ana M. Herron
Firm Shareholder
CPA with 30+ years of franchise accounting experience. Manages sales tax audits and business valuations. Serves as firm treasurer. Fluent in Spanish. Holds USF accounting degree and multiple industry certifications.
Paul Horowitz
Managing Partner
CPA and MBA holder leading audit practice and technology initiatives. Specializes in nonprofit accounting and retirement plans. Holds degrees from Washington University and Northeastern University. Active in Tampa Bay nonprofit organizations.
Questions
What accounting services does FRSCPA offer for McDonald's franchisees?
We provide monthly financial reporting, P&L preparation, accrual accounting, bank reconciliations, and electronic transmission of financials to McDonald's Corporation and lenders.
How does FRSCPA help with tax planning?
Our team conducts annual tax projections, identifies deductions, and implements strategies to minimize tax liabilities while ensuring compliance with federal and state regulations.
Do you offer business valuation services?
Yes, we provide business valuations for mergers, acquisitions, estate planning, and shareholder equity assessments using industry-standard methodologies.
What audit services are available?
We offer financial statement audits, internal control assessments, fraud investigations, and employee benefit plan audits with a focus on accuracy and compliance.
Can you assist with QuickBooks setup?
Yes, we provide QuickBooks consulting including initial setup, system cleanup, and training to ensure efficient accounting processes for small businesses.
