Business Details
Your Trusted Digital Marketing Partner in Austin
Orange 142 is a full-service digital media agency with a specialized focus on serving Destination Marketing Organizations and other industry sectors. Our team combines client-side experience with technical expertise to deliver measurable business outcomes through data-driven media strategies. We provide end-to-end solutions including campaign planning, creative asset development, tracking implementation, and performance optimization. As part of Direct Digital Holding - the ninth Black-owned company to go public - we offer both brands and agencies a unified approach to digital advertising.Our services span programmatic advertising, advanced analytics, and industry-specific solutions for sectors like higher education, government services, and consumer packaged goods. With offices across the US, we maintain a collaborative process that integrates with client workflows while ensuring transparency and accountability throughout every project phase.
Services
Digital Marketing
Media Solutions
Branding Strategy
SEO Services
Web Development
HubSpot Implementation
Campaign Management
Audience Targeting
Creative Development
Analytics Reporting
Highlights and features
- We offer full-service media solutions from a single trusted partner
- Our performance-driven approach ties compensation to measurable business outcomes
- We provide real-time analytics and transparent campaign reporting
- Our team has deep expertise in key verticals including education and government
- We implement efficient media buying through our sister company Colossus SSP
Services
Digital Marketing
Orange 142 provides comprehensive digital marketing services that combine strategic planning with technical execution. Our approach integrates audience targeting, creative development, and performance optimization across all major digital channels. We deliver measurable results through data-driven campaigns that align with specific business objectives while maintaining full transparency throughout the process.
Media Solutions
Our media solutions encompass end-to-end campaign management from strategy development to execution and optimization. We specialize in omnichannel advertising across CTV, digital audio, social media, and search platforms. With multiple DSP licenses and supply-path optimization capabilities, we ensure efficient media buying that maximizes campaign performance and ROI for both brands and agencies.
Branding Strategy
We create cohesive brand strategies that unify messaging across all customer touchpoints. Our approach begins with understanding core brand values and extends to developing consistent narratives that drive engagement. Through audience research and market analysis, we help brands establish clear positioning that resonates with target audiences and differentiates them in competitive markets.
SEO Services
Our SEO services combine technical expertise with content strategy to improve organic search visibility. We implement both traditional SEO practices and emerging GEO (Generative Engine Optimization) techniques to adapt to evolving search landscapes. Our approach ensures brands maintain visibility across traditional search results and AI-generated summaries while improving website performance and user experience.
Web Development
We build and optimize websites that function as integral components of broader digital marketing strategies. Our development services include site audits, visual refreshes, complete rebuilds, and e-commerce enablement. We focus on creating user-friendly experiences that align with business goals while ensuring technical integration with CRM systems, marketing automation platforms, and analytics tools for comprehensive digital solutions.
People
Martha Dennis
Online Learning Marketing and Communications
Marketing professional with expertise in promoting online education programs and developing targeted campaigns for higher education institutions.
Andrew Wilson
Executive Vice President & Chief Marketing Officer
Marketing leader with experience in content distribution strategies and audience engagement for travel and tourism organizations.
Pete Owens
Vice President Marketing and Public Relations
Marketing executive with expertise in developing co-op strategies and expanding marketing capabilities through strategic partnerships and specialized firms.
Jessica Kaplan
Social Strategy Manager
Digital marketing specialist focused on influencer development and social media strategy for brand partnerships and audience engagement.
Questions
What industries does Orange 142 specialize in?
Orange 142 has developed sector expertise in Destination Marketing Organizations, Higher Education, Government Services, Consumer Packaged Goods, Airports & Aviation, and Energy sectors.
Do you work with both brands and agencies?
Yes, we partner with both brands directly and serve as a white-label solution for marketing agencies needing media execution support.
What makes your approach different from other agencies?
Our unique client-side experience informs our focus on measurable business outcomes, with compensation tied directly to campaign performance rather than impressions.
How do you ensure campaign effectiveness?
We use real-time dashboards, continuous optimization, and supply-path optimization while maintaining brand safety across 750K+ monitored sites.
What digital channels do you support?
Our omnichannel capabilities include CTV, digital audio, social media, paid search, in-game advertising, and emerging platforms through multiple DSP licenses.
