Business Details
39 Years
experience
Trusted Marketing Partner for Green Industry Professionals
Focal Point Communications was founded in 1987 by Matt and Irene Shooner, who recognized a critical gap in marketing support for lawn and landscape professionals. With over a decade of industry experience, they launched the company from their living room, initially offering newsletter programs to help green industry businesses enhance communication, professionalism, and sales. Over 35 years, we have expanded our offerings while maintaining a singular focus on serving the green industry.Our team combines deep expertise in marketing strategy, design, and production to deliver tailored solutions that drive measurable results. We prioritize client success through innovative direct mail, digital campaigns, and educational resources, backed by decades of industry-specific knowledge. Our commitment to excellence is reflected in long-term client relationships and a reputation as a trusted partner for growth-oriented landscapers and lawn care providers.
Services
Direct Mail
Newsletters
Door Hangers
Brochures
E-Newsletters
Presentation Folders
Grow Notes
Poly Bags
Greeting Cards
Custom Marketing Plans
Details
- Year established: 1987
Highlights and features
- We offer 35+ years of specialized expertise in green industry marketing.
- Our team delivers customized, ready-to-use marketing materials with no design effort required.
- Proven track record of increasing client sales through targeted campaigns.
- Dedicated account management ensures personalized support and timely delivery.
- Comprehensive solutions covering print, digital, and direct mail channels.
What people say
Positive feedback
Best advertising
Professional manner
Highly recommended
Increase in sales
Services
Direct Mail
Our direct mail services target lawn care and landscape prospects through cost-effective Every Door Direct Mail (EDDM) and traditional list-based campaigns. We handle design, printing, and postage optimization to maximize ROI. Clients benefit from tailored mail pieces that generate leads and reinforce brand credibility in local markets.
Newsletters
Print and electronic newsletters help green industry businesses maintain client relationships and promote services. We provide customizable templates, content creation, and distribution to improve retention and referral rates. Our designs ensure professional results with minimal client effort.
Door Hangers
Custom door hangers deliver targeted messages to neighborhoods and existing clients. These eye-catching materials promote seasonal services, special offers, and service confirmations. We offer template-based or fully customized designs to align with business goals.
Presentation Folders
Stock and custom presentation folders showcase services and portfolios for client meetings. Available in multiple formats, they combine professional branding with practical organization to enhance client interactions and close deals.
E-Newsletters
Our e-newsletter program automates client communication with seasonal tips, service promotions, and company updates. Designed for ease of use, these campaigns drive website traffic and repeat business while requiring minimal client input.
People
Joe Shooner
President
Joe Shooner leads Focal Point Communications as President, leveraging his 20+ years of experience in sales and business development to drive client success.
Irene Shooner
Co-Founder/Treasurer
Irene Shooner co-founded Focal Point in 1987, bringing financial expertise and client-focused service to the company's operations.
Matt Johnston
Project Manager
Matt Johnston oversees project execution at Focal Point, ensuring timely delivery of high-quality marketing materials for clients since 1997.
Renee Langefeld
Graphic Designer
Renee Langefeld crafts visually compelling designs that elevate client brands through Focal Point's marketing products.
Ben Shooner
E-Newsletter Program Manager
Ben Shooner manages Focal Point's e-newsletter program, helping clients maintain consistent digital communication with their audiences.
Questions
What services does Focal Point Communications offer?
We provide direct mail, newsletters, door hangers, brochures, e-newsletters, and other marketing materials tailored for lawn care and landscape businesses.
How can Focal Point help my landscaping business grow?
Our targeted marketing solutions increase client retention, generate new leads, and enhance brand professionalism through proven print and digital campaigns.
What is the turnaround time for brochure orders?
Average lead time for brochures is four weeks, including design, revisions, and printing.
Do you offer customizable templates?
Yes, we provide customizable templates for newsletters, postcards, and brochures to streamline your marketing efforts.
Are there discounts for bulk orders?
Yes, volume discounts apply to printed materials like brochures, with pricing decreasing as quantities increase.
How do I start a direct mail campaign?
Contact us to discuss your goals, select target areas, and choose between EDDM or traditional mailing options for your campaign.
