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Business Details
28 Years
experience
Your Trusted Source for Custom Jewelry in El Paso
At CBC Fine Jewelers, we are proud to continue a decades-old family legacy of excellence in the jewelry industry. Founded in 1998 by the Cardenas brothersJesus and Gerardowe draw upon more than 50 years of combined experience in custom jewelry design, diamond expertise, and precision repair services. Our team, now including the third generation of the Cardenas family, is dedicated to providing El Paso with the finest jewelry, expert craftsmanship, and personalized service. With a background rooted in traditional techniques and modern technology, we specialize in creating timeless pieces and restoring treasured heirlooms to their original brilliance.

Whether you seek a certified GIA diamond, a custom-designed engagement ring, or corporate gifts tailored to your business, our commitment to quality and customer satisfaction remains unwavering. Our state-of-the-art facility in North Mesa offers everything from laser welding repairs to complete watch overhauls, ensuring every client receives superior service and unmatched attention to detail. By blending generational knowledge with innovative methods, we strive to exceed expectations and build lasting relationships with our community.
Services
Custom Design Jewelry Repairs Watch Repairs Corporate Gifts Diamond Education Laser Welding Cleaning & Inspection Band Adjustments Crystal Replacement Tune-Ups
Details
  • Year established: 1998
Highlights and features
  • We offer 50+ years of combined jewelry expertise from the Cardenas family founders.
  • Our certified GIA Diamonds Graduate ensures top-tier diamond education and value.
  • We utilize advanced laser welding technology for non-damaging jewelry repairs.
  • Our corporate gifting program includes customizable pieces with company logos.
  • Third-generation jewelers uphold our tradition of precise, handcrafted designs.
Associations and certifications
  • Gemological Institute of America (GIA)
Services
Custom Design
CBC Fine Jewelers crafts bespoke jewelry tailored to individual preferences using a combination of traditional techniques and modern technology. Our designers collaborate closely with clients to transform ideas into unique pieces, ensuring each creation reflects personal stories and meets exact specifications. With generational expertise, we deliver handcrafted rings, pendants, and other custom items that stand the test of time.
Jewelry Repairs
Our skilled jewelers specialize in repairing fine jewelry using advanced laser welding technology that preserves the integrity of pieces. From fixing broken chains to restoring damaged settings, we ensure seamless results that maintain the original beauty and functionality of heirlooms and everyday wearables.
Watch Repairs
CBC offers comprehensive watch repair services, including band adjustments, crystal replacements, and internal mechanism overhauls. Precision instruments are restored to optimal condition, ensuring accurate timekeeping and longevity for both vintage and modern timepieces.
Corporate Gifts
We create personalized corporate gifts like engraved watches, plaques, and pendants that showcase company branding. These customized items serve as meaningful recognition for employees, clients, and partners, fostering loyalty and celebrating milestones within professional networks.
Cleaning & Inspection
Regular cleaning and inspection services protect investments by removing buildup and identifying potential issues, such as loose prongs. Recommended every six months to a year, this maintenance preserves the brilliance and structural integrity of fine jewelry collections.
People
Jesus Cardenas
Founder
Jesus Cardenas, a certified GIA Diamonds Graduate, provides expert diamond education to ensure clients receive the highest quality stones. He brings decades of jewelry industry experience to CBC Fine Jewelers.
Gerardo Cardenas
Founder
Gerardo Cardenas, a master jeweler, specializes in custom design and precision repair work. His expertise includes laser welding techniques that deliver flawless finishes without damaging jewelry pieces.
Questions
What services does CBC Fine Jewelers offer?
We provide custom jewelry design, certified diamond sales, jewelry/watches repairs, corporate gifting, cleaning/inspections, and financing options at our El Paso location.
How can I schedule an appointment?
Complete our online form for services like repairs, cleaning, or corporate gifts. A staff member will confirm your appointment details.
Are CBC's jewelers certified?
Yes, Jesus Cardenas is a GIA Diamonds Graduate, and Gerardo Cardenas is a master jeweler with decades of repair and design experience.
Do you offer corporate gift customization?
Yes, we customize watches, pendants, and plaques with company logos and employee names for milestones, incentives, and recognition programs.
What repair technologies do you use?
Our jewelers utilize laser welding for precise, non-damaging repairs and perform watch overhauls, band adjustments, and crystal replacements.
How long has CBC Fine Jewelers been in business?
Founded in 1998 by the Cardenas brothers, we've served El Paso for over 25 years as a family-owned jewelry business.