Business Details
34 Years
experience
Trusted Medtech Marketing Agency in Minneapolis
Intro Works has been a trusted B2B marketing agency in the medtech space for over 30 years. Founded in Minneapolis in 1992, we combine deep industry expertise with a creative, unconventional approach to help medical technology companies achieve market success. Our proven methodology focuses on three pillars: compelling brand storytelling, strategic alignment to drive momentum, and a specialized medtech mindset developed through decades of experience. We work closely with clients ranging from startups to Fortune 500 companies, offering tailored solutions including go-to-market strategies, brand development, and targeted marketing campaigns. Our team of seasoned professionals brings both strategic rigor and creative excellence to every project, ensuring clients receive innovative solutions that deliver measurable results.With a track record of successful initiatives for over 500 products, we pride ourselves on simplifying complex concepts and transforming them into market-winning narratives. Our commitment to client success is reflected in our collaborative approach, where every project benefits from direct engagement with senior-level strategists and creatives. We maintain strict adherence to professional standards while challenging conventional thinking to create impactful marketing solutions that stand out in competitive healthcare technology markets.
Services
GTM Marketing
Brand Strategy
Creative Services
360 Campaigns
Booster Campaigns
Relaunching
Fractional Marketing
Customer Assessment
Details
- Year established: 1992
Highlights and features
- We have 30+ years of specialized medtech marketing experience
- Our proven methodology creates market momentum through strategic alignment
- We combine medical expertise with creative excellence
- All projects work directly with senior-level team members
- We simplify complex concepts into compelling brand narratives
Services
GTM Marketing
Our go-to-market marketing service helps medtech companies successfully introduce new products, relaunch existing offerings, or expand into new markets. With a proven six-component framework, we build cross-functional alignment, define clear objectives, and develop strategic narratives that accelerate speed to revenue. Our approach combines early-stage customer insights with disciplined execution to ensure market success from day one.
Brand Development
We create powerful brand identities that drive growth for medtech companies. Our service combines strategic positioning, compelling narratives, and distinctive visual identities to establish market presence. Through stakeholder research and competitive analysis, we develop brand frameworks that resonate with target audiences while maintaining scientific credibility and emotional connection in technically complex markets.
Creative Services
Our creative team transforms strategic insights into impactful marketing materials. From logo design to video production, we deliver cohesive visual identities and compelling content across multiple channels. We specialize in making complex medical concepts accessible through innovative design solutions that engage both clinical and business audiences in the healthcare technology space.
Booster Campaigns
These specialized campaigns address specific medtech marketing challenges through focused initiatives. We develop tailored solutions for competitive positioning, economic value communication, clinical data presentation, and key opinion leader engagement. Each campaign combines market intelligence with creative execution to overcome barriers and capitalize on growth opportunities in medical technology markets.
360 Marketing Campaigns
We create comprehensive marketing campaigns that deliver consistent messaging across multiple channels. Our approach integrates strategic planning with creative execution to build market awareness and drive adoption. Through coordinated email, social media, print, and digital initiatives, we ensure cohesive brand communication that reinforces key messages at every customer touchpoint in the healthcare technology sector.
People
Bob Freytag
Founding Partner
Co-founded Intro Works in 1992 with $200 and a vision for innovative medical marketing. With 30+ years of experience, he has guided the agency's evolution into a leading medtech marketing firm while maintaining its entrepreneurial spirit and client-focused approach.
Mike McMillan
Partner, Chief Strategy Officer
Co-founder with extensive strategic expertise, shaping the agency's direction since 1992. He specializes in developing market alignment strategies that help medical technology companies achieve commercial success through innovative marketing approaches.
Matt Fahrner
Partner, Creative Operations
Creative leader with deep medtech marketing experience, overseeing the development of award-winning campaigns. He brings strategic insights to life through innovative visual solutions that effectively communicate complex medical concepts to diverse audiences.
Mark Fligge
Partner, President
Senior executive with extensive medtech marketing leadership, driving agency operations and client strategy. He ensures the successful execution of marketing initiatives while maintaining the agency's commitment to creative excellence and industry expertise.
Quinn Mower
Director of Strategic Insights
Marketing strategist specializing in medtech market research and customer insights. He leads the development of data-driven strategies that help clients understand market dynamics and create effective marketing campaigns for healthcare technology solutions.
Questions
What specific medtech marketing services do you offer?
We provide GTM marketing, brand development, creative services, 360 campaigns, and targeted booster campaigns tailored to medical technology companies' unique needs.
What makes your agency different from other marketing firms?
Our unique combination of medtech expertise, proven methodology, and creative excellence sets us apart, along with our 30+ years of specialized experience in healthcare technology marketing.
How do you handle complex medical concepts in marketing?
We specialize in simplifying complex concepts through strategic storytelling and visual communication that maintains scientific accuracy while engaging target audiences effectively.
Do you work with both startups and established companies?
Yes, we partner with medical technology organizations of all sizes, from emerging startups to Fortune 500 companies, adapting our approach to each client's specific needs.
What geographic markets do you serve?
Based in Minneapolis, we serve clients globally with a particular focus on North American medtech markets and companies expanding internationally.
