Business Details
38 Years
experience
Your Trusted Advertising Partner in Minneapolis
KC Truth is an independent agency founded in 1988, dedicated to helping brands uncover their authentic truths and challenge conventional thinking. Our approach combines strategic insight, creative innovation, and data-driven media solutions to deliver impactful campaigns. With a team of experienced professionals, we specialize in aligning stakeholders through immersive Truth Workshops and creating remarkable ideas that resonate with audiences. As a certified women-owned business and member of a global agency network, we offer boutique service with global expertise.Our commitment to transparency, client collaboration, and measurable results has earned us recognition as a trusted partner for brands seeking transformative growth. We serve diverse industries including healthcare, technology, consumer packaged goods, and industrial manufacturing, leveraging advanced analytics and modern media tools to drive business value. Our culture prioritizes simplicity, authenticity, and a relentless focus on solving complex challenges for our clients.
Services
Brand Strategy
Creative Development
Media Planning
Truth Workshops
Audience Research
Campaign Measurement
Digital Marketing
Content Creation
Strategic Alignment
Global Network Access
Details
- Year established: 1988
Highlights and features
- We offer 35+ years of experience in brand strategy and marketing innovation
- Our patented Truth Workshop aligns stakeholders around core brand truths
- Boutique service with global scale through our 90+ agency network
- Certified women-owned business with proven industry expertise
- Results-driven approach combining creative excellence with data analytics
Associations and certifications
- WBENC
Services
Brand Strategy
Our brand strategy services uncover core truths through audience research and market analysis. We create positioning frameworks that align with business objectives while resonating with target audiences. Our approach combines ethnographic research with cultural insights to develop authentic brand narratives that drive long-term growth and market relevance.
Creative Development
We transform strategic insights into compelling creative concepts that capture attention and drive engagement. Our team specializes in brand ethos development, advertising concepting, and multi-channel content creation that balances emotional resonance with rational persuasion to influence consumer behavior.
Media Planning
Our data-driven media planning leverages advanced analytics and programmatic tools to optimize campaign performance. We develop cross-channel strategies that combine behavioral targeting, IP geotargeting, and audience segmentation to maximize brand impact at critical consumer decision points.
Truth Workshops
These immersive workshops facilitate strategic alignment among stakeholders through guided discussions and collaborative problem-solving. The process identifies key brand truths, clarifies market challenges, and establishes a unified vision that informs all marketing initiatives while fostering organizational buy-in.
Audience Research
We conduct comprehensive audience research using advanced profiling tools and ethnographic methods. Our approach uncovers behavioral patterns, psychographic characteristics, and decision-making drivers that inform targeted marketing strategies and improve campaign effectiveness across digital and traditional channels.
People
Sue Kruskopf
Founder + CEO
With over 35 years of agency leadership experience, Sue established KC Truth as an independent agency focused on strategic brand development and creative innovation that delivers measurable business results.
Mike DePauw
Executive Director
Bringing extensive strategic planning expertise, Mike leads integrated marketing initiatives that combine data analytics with creative storytelling to help brands achieve remarkable market differentiation and growth.
Robb Burnham
Executive Creative Director
As creative leader, Robb develops award-winning campaigns that balance emotional storytelling with business strategy, helping brands create meaningful connections with their target audiences.
Questions
What services does KC Truth offer?
We provide brand strategy, creative development, media planning, audience research, and Truth Workshops to align stakeholders around core brand truths.
What industries do you work with?
We serve healthcare, technology, consumer packaged goods, industrial manufacturing, automotive, and nonprofit sectors with specialized expertise.
What is a Truth Workshop?
Our Truth Workshop is an immersive strategic session that aligns stakeholders around brand truths through collaborative discussions and insights.
Are you part of a larger agency network?
Yes, we're part of a global network of 90+ independent agencies across 30 countries for added scale and expertise.
How do you measure campaign success?
We use customized dashboards, real-time optimization, and industry benchmarks to track KPIs and demonstrate measurable business impact.
Is KC Truth woman-owned?
Yes, we're a certified women-owned business through WBENC with a commitment to diversity and inclusion.
