Saving the earth one sparkle at a time
Smart Jewelers has been a family-owned and operated business since 1960. We take pride in offering exquisite jewelry crafted with both traditional methods and cutting-edge technology.
Our Expertise
At Smart Jewelers, we specialize in creating stunning jewelry using lab-grown diamonds. These diamonds are equal in every way to those mined from the earth, but they are sustainable, cost-effective, and controversy-free. We also offer a wide selection of diamonds that have been grown in the earth over centuries. All of our diamonds half a carat and larger are certified and laser-inscribed.
Our Commitment to Sustainability
We believe in protecting our planet for future generations. Lab-grown diamonds offer a sustainable and ethical alternative to mined diamonds, as they require significantly less energy and resources to produce.
Our Values
- Integrity: We uphold the highest ethical standards and transparency in every aspect of our business.
- Quality: We adhere to rigorous standards to ensure that our jewelry is of the highest quality and craftsmanship.
- Innovation: We embrace new technologies and advancements to create exceptional jewelry experiences.
- Sustainability: We prioritize environmental responsibility and ethical practices.
Our Services
Smart Jewelers offers a wide range of services to meet your needs:
- Custom Jewelry Design: We collaborate with you to design a unique and personalized piece of jewelry that reflects your individual style.
- Jewelry Repair & Appraisal: Our expert technicians can restore and repair your cherished jewelry, and provide professional appraisals.
- Jewelry Buying & Selling: We buy and sell authentic gold and silver, including broken jewelry.
- Gift Certificates: Give the gift of beautiful jewelry with a Smart Jewelers gift certificate.
Contact Us Today
Contact Smart Jewelers today to explore our stunning collection, discuss custom options, or learn more about our sustainable jewelry solutions.
Summary of Reviews
Positive Experiences
Several reviewers have had positive experiences with Smart Jewelers, praising their beautiful jewelry, good service, and family-friendly atmosphere. Elsbeth Miller has been a repeat customer for many years, crediting Joel with making it possible for her to purchase her first Rolex. Roscoe R. also had a positive experience, buying multiple items from the store in the 1970s and describing the owners as professionals who treat customers like family.
Negative Experiences
Unfortunately, several reviewers have had negative experiences with Smart Jewelers. Omar Ahmed's parents were reportedly berated by Joel for speaking in their native language, Urdu, and left the store feeling mistreated. Marianna Sugarman had a distressing experience when the owner, Joel, berated her for speaking her mind about a broken necklace, and accused her of lying. Jason A. was unhappy with the offer made by the store during a "roadshow" event, feeling that they undervalued the items and lied about their worth. Josh B. was also unhappy, as the store refused to honor a voucher for a free battery change.

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