Transforming Memories into Masterpieces
At Virag Jewelers, we are proud to be a third-generation, family-owned business that has been serving the Evanston community for over 85 years. Our story began in the early 20th century when our grandfather, Peter Virag, immigrated to the United States and worked as a second-generation watchmaker in his father's jewelry store in Austria-Hungary.
Our History
Our grandfather, Peter, made the bold decision to open his own business in 1936, despite the economic hardships of the Great Depression. The business was originally located at 910 Chicago Avenue in Evanston and was called Peter Virag and Sons Jewelers. Over the years, our family has continued to grow and expand the business, with our father, Adam, joining the company in the late 1930s. Adam played an instrumental role in the business, working alongside his father and later becoming a co-owner.
Our Commitment to Quality and Service
At Virag Jewelers, we are committed to providing exceptional sales and service to our customers. We understand that buying a piece of jewelry or timepiece is a significant investment, and we take pride in ensuring that each and every customer leaves our store feeling satisfied and confident in their purchase. Our expert jeweler has many years of experience in custom design, repair, and restoration, allowing us to bring new life to old or outdated pieces.
Services
We offer a wide range of services, including:
Jewelry & Timepiece Sales & Service
- Diamond and engagement ring sales
- Custom design services
- Jewelry and timepiece repair
- Watch and clock repair
- Quartz conversion
- Engraving
- Local and independent jewelry designer sales
Our Collections
We are proud to carry a wide range of jewelry collections, including fine jewelry, local artist designs, and bespoke jewelry studio creations. Our collections include:
- Jacob Keleher Jewelry
- Lisa Slodki Design
- Ovington Glass & Enamel
- Kelim Silver
- Zina Sterling
Meet Our Team
Our team is dedicated to providing exceptional service and ensuring that each customer leaves our store feeling valued and satisfied. Our team includes:
- Peter, the current owner
- Denise, the co-owner
- Terri, the jewelry buyer and designer
- The friendly staff at Virag Jewelers Ltd.
Contact Us
Virag Jewelers Ltd.
703 Main Street
Evanston, IL 60202
Phone: 847-864-9660
Service and Repair
Virag Jewelers is known for its excellent service and repair work. Many customers have praised the store for its knowledgeable staff, reasonable prices, and willingness to go the extra mile to fix complicated issues. reviewers have noted that the store is always willing to help, whether it's repairing a simple watch battery or rebuilding a complex mechanical movement.
Quality and Craftsmanship
Customers have also praised the store's ability to produce high-quality, bespoke jewelry pieces. In some cases, the store has even taken broken or damaged items and turned them into something new and beautiful. Reviewers have noted that the store's craftsmanship is very impressive, and that the staff is patient and willing to answer questions.
History and Tradition
Some reviewers have noted that Virag Jewelers has a rich history and tradition of excellence. One customer mentioned that the store has been around for over 40 years, and that the staff has a deep understanding of watchmaking and jewelry repair.
Negative Experience
One reviewer had a negative experience with the store, citing a high quote for a simple repair job and a subsequent visit that did not meet expectations.

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