Business Details
50+ Years
experience
Your Trusted Partner for Digital Marketing Solutions
Founded in 1972 by John Risdall, our agency has evolved from a traditional marketing firm into a technology-driven digital marketing leader while maintaining our core values of collaboration and client focus. We combine decades of industry experience with cutting-edge digital expertise to deliver measurable results for B2B clients nationwide. Our team of specialists excels in crafting data-informed strategies that align with client goals, leveraging advanced tools to optimize marketing performance.Recognized for innovation and creative stewardship, we prioritize building long-term partnerships grounded in transparency and shared success. With a proven track record spanning 50 years, we remain committed to delivering meaningful audience engagement and sustainable business growth through our integrated approach to digital transformation.
Services
Digital Marketing Strategy
SEO Services
Content Marketing
Digital Advertising
Analytics & Reporting
Details
- Year established: 1972
Highlights and features
- We offer 50+ years of B2B marketing expertise with digital specialization
- Our integrated approach combines technology, data, and creative strategy
- We maintain long-term client partnerships with proven ROI track records
- Our team holds multiple industry-recognized marketing award recognitions
- We provide transparent, metrics-driven campaign performance reporting
Associations and certifications
- Web Marketing Association WebAwards
- Web Marketing Association Mobile WebAwards
- Webby Awards
- CLIO Healthcare Awards
- Minnesota PRSA Classics Awards
- Gold SABRE Awards
- Medical Marketing Association
- Business Marketing Association
- Telly Awards
What people say
Results-driven approach
Long-term expertise
Effective strategies
Award-winning services
Client-focused solutions
Services
Digital Marketing Strategy
We create customized digital marketing strategies that align with business objectives. Our approach combines market research, competitor analysis, and audience insights to develop comprehensive roadmaps for success. By integrating technology and data analytics, we ensure measurable outcomes that drive sustainable growth for B2B clients.
Search Engine Optimization
Our SEO specialists implement advanced optimization techniques to improve organic search visibility. Through technical audits, content optimization, and strategic link-building, we help clients achieve higher rankings and increased website traffic. Our data-driven approach focuses on user intent to attract qualified leads and improve conversion rates.
Content Marketing
We develop targeted content strategies that build brand authority and nurture customer relationships. Our services include creating white papers, case studies, video content, and thought leadership pieces tailored to specific industry needs. This approach helps establish clients as market leaders while supporting lead generation efforts.
Digital Advertising
Our digital advertising solutions utilize PPC, social media ads, and programmatic targeting to reach specific audiences. We optimize campaigns for maximum ROI through precise audience segmentation, A/B testing, and performance tracking. This approach ensures efficient budget allocation and measurable campaign effectiveness.
Analytics & Reporting
We implement comprehensive analytics systems to measure marketing effectiveness across all channels. Our reporting includes customized dashboards, funnel analysis, and ROI calculations that provide actionable insights. This data-driven approach enables continuous optimization and transparent communication of campaign results.
People
Ted Risdall
President
Ted Risdall leads the agency founded by his father in 1972, continuing its legacy while driving digital transformation. With decades of marketing experience, he focuses on strategic growth and client relationships, maintaining the company's commitment to innovation and excellence in B2B marketing solutions.
Jeanine Mendes
Senior Manager, Marketing
As Canon Medical Solutions' Senior Marketing Manager, Jeanine collaborates with Risdall on strategic initiatives that have transformed their marketing approach. Her leadership in implementing data-driven strategies has significantly improved organizational perception and marketing effectiveness through measurable results.
Questions
What digital marketing services do you specialize in?
We specialize in B2B digital marketing strategy, SEO, content marketing, digital advertising, and analytics. Our comprehensive services help businesses improve online visibility, generate qualified leads, and measure marketing effectiveness through data-driven insights.
How long has Risdall been in business?
Founded in 1972 by John Risdall, we've provided marketing solutions for over 50 years while evolving with industry changes to maintain our position as a leading independent digital marketing agency.
What industries do you work with?
While we work with various B2B sectors, we have particular expertise in financial services and healthcare technology. Our case studies demonstrate successful campaigns for credit unions, financial advisors, and medical technology providers.
How do you measure marketing success?
We use customized metrics aligned with business goals, including lead generation rates, conversion optimization, website traffic quality, and ROI calculations. Our analytics systems provide transparent reporting on campaign performance and areas for improvement.
What makes your agency different?
Our combination of 50+ years of experience with cutting-edge digital expertise sets us apart. We maintain a client-focused approach with integrated services, combining strategy, technology, and creative execution to deliver measurable business outcomes.
