Pure Concepts Hair & Boutique is an AVEDA Concept Hair Salon in Viroqua, Wisconsin, dedicated to empowering people to embrace and celebrate their unique beauty. Our team of passionate stylists and technicians are trained in the latest trends and techniques, ensuring you receive personalized and exceptional service every visit.
Haircuts
- Personalized cuts for women, men, and children, tailored to face shape and style preferences.
- Includes a thorough consultation, scalp, neck & shoulder massage, shampoo, and style.
Hair Color
- Expert color services from subtle highlights to dramatic balayage and vibrant hues.
- Tailored to your desired look, ensuring perfect color harmony with your hair and skin tone.
Special Occasion Styles
- From elegant updos and romantic waves to textured braids and statement-making curls.
- We'll work with you to create a look that enhances your natural beauty and reflects your individual style.
Additional Services
- Natural nail services and makeup application.
- Facials and hair removal options like waxing.
Our Approach
We believe in a holistic approach to beauty, combining technical expertise with a calming and personalized experience. Every service begins with a consultation, where we listen to understand your vision and create a customized plan just for you. We use gentle, plant-derived products that respect your hair and scalp health.
Our Team
Led by talented stylist Danielle Kelsey, our team is passionate about helping you achieve your hair and beauty goals. With ongoing training and dedication, we stay at the forefront of the industry, ensuring you receive the most innovative and effective services.
Join us at Pure Concepts Hair & Boutique and discover the beauty within!

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