Business Details
14 Years
experience
Trusted AVEDA Concept Salon in Viroqua, WI
Pure Concepts Hair & Boutique Hair & Boutique was founded in 2012 as an AVEDA Concept Salon dedicated to enhancing natural beauty through personalized hair and beauty services. Our team of licensed stylists combines AVEDA's plant-derived, paraben-free products with tailored consultations to create looks that align with each client's unique face shape, lifestyle, and personal style. With over a decade of combined experience, including advanced training in major cities like New York and Chicago, our stylists specialize in haircuts, color transformations, and special occasion styling while prioritizing stress-relieving techniques like scalp massages.We maintain strict adherence to professional standards through our 24-hour cancellation policy and offer wedding party packages for special events. Our commitment to quality extends to makeup application using paraben-free formulas and natural nail services that complement our holistic approach to beauty.
Services
Haircuts
Hair Color
Special Occasion Styles
Makeup Service
Natural Nail Service
Facials
Kids Haircuts
Details
- Year established: 2012
Highlights and features
- We offer AVEDA-certified hair care with plant-derived products
- Our stylists have over a decade of combined industry experience
- Personalized consultations ensure tailored beauty solutions
- Stress-relieving scalp massage included in haircut services
- Specialized wedding party packages available
Services
Haircuts
Customized haircuts tailored to face shape and styling needs. Includes consultation, stress-relieving scalp massage with AVEDA oil, shampoo, and styling. Available in 45 or 60-minute options for adults and children.
Hair Color
AVEDA's 93-99% naturally derived hair color using sunflower, castor, and jojoba oils. Offers retouches, full color, foils, and color correction. Patented green tea extract ensures fade-resistant results with personalized palette creation.
Special Occasion Styles
Custom styling for weddings, proms, or special events. Includes updos, hairstyle trials, and consultations. Available with makeup and nail services for complete event preparation. Requires deposit for wedding bookings.
Natural Nail Service
Eco-conscious nail treatments using paraben-free products. Combines manicure services with natural beauty principles. Complements hair and makeup services for holistic beauty maintenance.
Makeup Service
Paraben-free, talc-free makeup application using AVEDA formulas. Enhances natural features while maintaining skin health. Available as standalone service or with special occasion packages.
People
Danielle
Owner/Stylist
Native of Vernon County with over a decade as AVEDA stylist. Trained in Milwaukee, Chicago, and New York. Former salon manager in Madison. Specializes in curly hair transformation and current trends.
Questions
What services does Pure Concepts offer?
We provide haircuts, color services, special occasion styling, makeup application, natural nail services, and facials using AVEDA products.
Do you require appointment deposits?
Wedding parties and special events require deposits applied to final services. Cancellations within 72 hours incur 50-100% charges.
What's your cancellation policy?
24-hour notice required for regular appointments. Missed appointments may incur 100% service charges. Same-day cancellations need 4-hour notice.
Are children's haircuts available?
Yes, we offer kids' haircuts ($25-$35) for ages 12 and under. Shampoo not included in pricing.
Do you use natural products?
We exclusively use AVEDA's plant-derived, paraben-free products including 93-99% naturally derived hair color formulas.
How to book appointments?
Call (608) 638-4247 or visit our website. Same-day bookings require 4-hour cancellation notice.
