Business Details
Global Advertising Technology Platform
XR empowers global brands to manage every aspect of advertising creative operations, from talent payments and rights management to ad delivery and analytics. Our AI-powered platform centralizes asset storage, streamlines workflows, and ensures compliance across 140 countries, enabling clients to focus on creating impactful content. With over 1,100 team members and 30+ offices worldwide, we combine deep industry expertise with cutting-edge technology to optimize production efficiency, reduce costs, and deliver campaigns flawlessly across all media channels.Our commitment to innovation is demonstrated through partnerships with leading entertainment and technology companies, while our scalable solutions support $1.3 billion in annual production payments and 50 million advertising assets. XR's leadership team brings decades of experience in media, technology, and finance, ensuring clients receive strategic guidance that drives measurable business results.
Services
Creative Management
Ad Distribution
Creative Analytics
Payroll Solutions
Campaign Compliance
Highlights and features
- Centralized asset library with AI-powered tagging for instant discovery
- Global rights management across 140 countries with expiry alerts
- AI-driven creative analytics for production efficiency insights
- Secure talent payroll processing compliant with union requirements
- Omnichannel distribution to 50,000+ media endpoints worldwide
Services
Creative Management
XR's centralized platform enables comprehensive creative management through AI-powered asset tagging and universal creative IDs. Our system provides complete visibility across 50 million advertising assets, allowing instant discovery and version control while maintaining strict compliance with rights management. This solution streamlines workflow automation for global brands, agencies, and studios seeking efficient creative operations.
Ad Distribution
Our omnichannel distribution network delivers campaigns to 50,000+ media endpoints across 140 countries. The platform ensures flawless ad delivery through automated transcoding, format adaptation, and compliance verification for linear TV, CTV, digital, and streaming platforms while maintaining MRC-accredited standards for broadcast compliance.
Creative Analytics
XR's AI-powered creative intelligence analyzes billions of data points to deliver actionable insights. The platform measures creative effectiveness, tracks brand representation, and provides production efficiency metrics while offering environmental impact analysis and asset utilization reports to optimize marketing investments.
Talent Payroll
XR Pay manages $1.3 billion in annual production payments with automated session reporting, union compliance tracking, and digital onboarding. Our solution handles talent residuals, crew payments, and vendor management while ensuring regulatory compliance across advertising and entertainment industries globally.
Campaign Compliance
Our integrated compliance system tracks talent rights, manages licensing agreements, and provides expiry alerts across all assets. The platform ensures regulatory adherence through automated compliance tools, usage calendars, and asset-level tracking while handling network clearance for broadcast standards.
People
John Batter
Chief Executive Officer
John Batter brings extensive media and technology leadership experience, previously serving as CEO of MarketCast and Gracenote. He has driven digital transformation initiatives and led acquisitions in the entertainment industry.
Chandler Bigelow
Chief Financial Officer
Chandler Bigelow leads global finance operations with prior experience as CFO of NielsenIQ and Tribune Media Company. He has extensive background in financial strategy for media organizations.
Ginger Bushell
SVP, Strategic Initiatives
Ginger Bushell drives enterprise transformation with previous roles at Gracenote and M-GO. She specializes in strategic partnerships and large-scale business transformations in media technology.
Jeff Hawkins
President and Chief Commercial Officer
Jeff Hawkins leads commercial strategy with 20 years of experience in technology growth. He previously worked with private equity firms and served in the U.S. Air Force and NSA.
Michael Lee
Global Head of Operations
Michael Lee oversees global operations with a decade of leadership experience at Adstream. He specializes in scaling operational infrastructure for technology companies in media and finance sectors.
Questions
What advertising services does XR offer?
XR provides creative management, global rights compliance, talent payroll solutions, omnichannel ad distribution, and AI-powered analytics for advertising campaigns.
How does XR handle international ad distribution?
Our platform distributes campaigns to 50,000+ media endpoints across 140 countries with automated format adaptation and compliance tracking.
What payroll services does XR provide?
XR Pay manages talent payments, union compliance, residuals tracking, and production accounting for advertising and entertainment industries.
How does XR ensure ad compliance?
We track rights management, usage data, and expiration dates with automated alerts while maintaining compliance with regional regulations.
What analytics capabilities does XR offer?
Our AI-powered analytics provide creative impact analysis, production efficiency insights, and brand compliance monitoring across all assets.
