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27 Years
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Luxury Modern Rugs in West Hollywood | Modern Rugs LA
Since 1999, Modern Rugs LA has been a leader in contemporary rug design, offering a curated collection of modern, abstract, geometric, and Moroccan rugs. Located in West Hollywood near Melrose Place, we design in-house using the world's finest materials, including luxury wool, silk, alpaca, shearling, and cashmere. Our services include custom rug design, rug washing and repair, and exclusive trade accounts for designers. We believe in delivering bold designs and uncompromising quality, ensuring each customer experiences unparalleled luxury. Our multidisciplinary approach, rooted in architecture, art, and innovation, drives us to push boundaries in rug design.

With a commitment to originality, we create statement pieces that transform spaces into dynamic works of art. Our dedication to quality ensures every knot is woven with mastery, transcending the ordinary. We combine beauty and functionality, offering durable luxury that elevates living spaces. Our team provides personalized support, from concept to creation, ensuring bespoke solutions tailored to individual visions. We are proud to set industry standards, continuously redefining modern rug design for discerning clients.
Services
Custom Rug Design Rug Rentals Trade Program Rug Care & Cleaning Sample Requests Designer Consultations Bespoke Installations Material Selection Color Customization Dimension Adjustments
Details
  • Year established: 1999
Highlights and features
  • We have over 20 years of experience pioneering modern rug design.
  • Our rugs use the finest materials, including luxury wool and silk.
  • We offer exclusive custom design services tailored to client visions.
  • Our Trade Program provides special pricing and dedicated support.
  • We combine artistic innovation with meticulous craftsmanship.
Services
Custom Rug Design
Create personalized rugs using our design tool, selecting colors, materials, and dimensions. Our artisans collaborate to refine concepts, ensuring unique pieces that match your aesthetic. Ideal for residential or commercial spaces requiring tailored luxury.
Trade Program
Exclusive program for designers offering special pricing, priority access to collections, and custom design collaboration. Includes dedicated support for seamless project execution, enhancing creative potential with premium materials and expert craftsmanship.
Rug Rentals
Short-term rentals for events, productions, and staging. Rugs are crafted with care and require respectful handling. Standard 17-day rentals with optional extensions, professional cleaning upon return, and liability for damages.
Rug Care & Cleaning
Professional cleaning and maintenance for all rug types. Services include spot treatment, fiber preservation, and repair. Expert guidance on vacuuming, odor removal, and storage ensures longevity and sustained elegance.
Sample Requests
Request limited-quantity samples to evaluate materials and designs. Reservations are confirmed upon request, allowing designers to assess textures and colors before finalizing large-scale projects or custom orders.
People
Sasha Alexander
Founder
Sasha Alexander pioneered modern rug design in 1999, blending architecture, art, and innovation. His visionary approach redefined industry standards, creating bold, high-quality rugs that merge artistic heritage with contemporary aesthetics.
Questions
What materials are used in Modern Rugs LA products?
We use luxury wool, silk, alpaca, cashmere, and plant-based fibers, ensuring durability and elegance in every handcrafted piece.
Do you offer custom rug designs?
Yes, our custom design tool allows color, material, and dimension adjustments, with artisan collaboration for personalized masterpieces.
What is the Trade Program?
An exclusive program for designers offering special pricing, priority collections, and dedicated support for seamless project execution.
Are rug rentals available?
Yes, short-term rentals for events with professional cleaning included. Standard 17-day terms apply with optional extensions.
How should I care for my rug?
Regular vacuuming, professional cleaning every few years, and immediate spot treatment ensure longevity. Avoid moisture and direct sunlight.
Can I request material samples?
Yes, limited samples are available for professional designers to evaluate textures and colors before finalizing orders.