Business Details
50+ Years
experience
Your Trusted Partner for Financial Solutions in Madison, WI
Heartland Credit Union has been dedicated to empowering members' financial success since 1936. Founded in Madison, Wisconsin, we began as a small cooperative serving AT&T employees and have grown into a full-service financial institution with a digital-first approach. Our mission centers on helping members make healthier financial decisions through cost-effective products and services tailored to local communities. With over 80 years of experience, we offer savings accounts, certificates, and loans for homes, vehicles, and businesses, supported by digital tools for 24/7 account management. Our team prioritizes understanding local needs, offering personalized solutions that align with individual financial goals.Recognized nationally by CUNA for exceptional member benefits, we combine competitive rates with community-focused initiatives to create meaningful impact. From auto loans with exclusive discounts to mortgage pre-approvals that strengthen buyer credibility, we provide transparent, ethical financial services. Our commitment extends beyond transactionswe host financial education programs and community support initiatives, ensuring members have resources to thrive. As a member-owned cooperative, we reinvest in our community, celebrating milestones like our 85th anniversary by reaffirming our promise: when money matters make sense, achieving financial dreams becomes attainable.
Services
Auto Loans
Mortgage Loans
Personal Loans
Business Loans
Credit Cards
Home Equity Loans
Savings Accounts
Financial Coaching
Digital Banking
Merchant Processing
Details
- Year established: 1936
Highlights and features
- We offer over 80 years of Wisconsin-focused financial expertise
- Our patented AutoSmart program simplifies vehicle shopping with trusted comparisons
- Digital banking platform provides 24/7 account management and budgeting tools
- CUNA award-winning member benefits with guaranteed savings on financial products
- Local lending specialists provide personalized mortgage and business loan guidance
Associations and certifications
- Credit Union National Association (CUNA)
What people say
Professional and extremely nice
Quick approval process
Great to work with
Digital tools convenient
Financial coaching helpful
Services
Auto Loan
Heartland Credit Union offers competitive auto loans with exclusive member discounts. Our financing options include new and used vehicle loans with terms up to 84 months. Qualified borrowers receive an additional 0.50% APR discount on top of already low rates, making car ownership more affordable. Digital pre-approval strengthens purchasing power while local specialists guide buyers through the process.
Mortgage Loan
We provide fixed and adjustable-rate mortgage solutions for Wisconsin homebuyers. Services include low down payment options, jumbo loans, and construction financing. Our local lending team offers personalized guidance with fast closing times. Digital tools help estimate payments while financial coaches assist with long-term homeownership planning.
Business Loan
Heartland supports Wisconsin businesses with equipment financing, real estate loans, and working capital solutions. Our lending specialists create customized plans with competitive rates and flexible terms. Services include debt refinancing and merchant processing, supported by digital account management tools for business owners.
Financial Coaching
Certified financial fitness coaches provide personalized budgeting and credit improvement guidance. This free service helps members achieve financial goals through one-on-one consultations and educational resources. Coaches specialize in debt management strategies and long-term wealth-building plans.
Digital Banking
Our digital platform enables 24/7 account access with features like mobile check deposit, bill payment, and loan management. Security tools include card controls and transaction alerts. The mobile app supports digital wallets and provides instant access to financial coaching resources and loan calculators.
People
Angela Hanson
President/CEO
With over two decades of leadership experience, Angela Hanson has driven Heartland's community-focused growth since 2001. She prioritizes member-centric innovation while maintaining financial stability.
Jeff R.
VP of Mortgage Lending
NMLS #517356 Jeff leads mortgage operations with expertise in first-time homebuyer programs and Wisconsin market dynamics. He specializes in simplifying complex loan processes for members.
Dianne J.
VP Business Lending
Dianne directs commercial lending initiatives, helping Wisconsin businesses access growth capital. Her team focuses on tailored financing solutions for local entrepreneurs and established companies.
Questions
How do I get pre-approved for a mortgage?
Complete our online application or visit a branch. We'll review your financial situation and issue a free pre-approval letter within 24 hours.
What auto loan discounts are available?
New vehicle loans qualify for an additional 0.50% APR discount off our competitive rates when funded by June 9, 2025.
Can I access business financing with bad credit?
Our lending specialists evaluate applications holistically, considering business potential and collateral options alongside credit history.
How does the rewards credit card work?
Earn points on purchases that redeem for travel, gift cards, or statement credits. Enjoy 0% annual fee and variable rates tied to Prime + 11.50%.
What digital banking features are available?
Manage accounts 24/7 with mobile check deposit, bill pay, card controls, and loan management tools through our mobile app or online portal.
