Business Details
24 Years
experience
B2B Brand Transformation Experts
We are a hybrid strategy and creative firm operating at the intersection of business vision and culture, marketing and sales, and buyer needs. Since 2002, we have partnered with B2B leaders to transform brands and businesses through our proprietary Purpose & Promise approach, which aligns organizational purpose with market demands. Our methodology simultaneously develops internal strategies to inspire teams and external strategies to deliver differentiated brand positions. We specialize in complex B2B environments, offering services including rebranding, product launches, post-merger integration, and sales activation.Our team works with mid-sized companies facing disruptive changes, providing strategic roadmaps and implementation support. Recognized for excellence in marketing and design, we combine deep industry expertise with innovative creative solutions to drive growth for clients across sectors like aerospace, food supply chain, and technology.
Services
Brand Strategy
Product Launches
Sales Activation
Rebranding
Post-Merger Integration
Details
- Year established: 2002
Highlights and features
- We offer 20+ years of B2B-focused strategy and creative expertise
- Our proprietary Purpose & Promise methodology ensures organizational alignment
- Specialists in complex B2B environments with multi-layered sales cycles
- Recognized for excellence in marketing and design innovation
- Proven track record with Fortune 500 and mid-sized company transformations
Services
Brand Strategy
Our brand strategy services help B2B companies establish clear market positioning through comprehensive assessments of organizational culture, competitive landscape, and buyer needs. We develop strategic roadmaps that align internal operations with external messaging to create cohesive brand experiences. Our approach combines proprietary research frameworks with cross-functional stakeholder engagement to ensure market relevance and organizational buy-in.
Product Launches
We create comprehensive go-to-market strategies for B2B product launches that address market positioning, sales enablement, and customer engagement. Our 3-phase approach includes pre-launch research, activation planning, and post-launch optimization to maximize market penetration and revenue generation in complex selling environments.
Sales Activation
Our sales activation services transform strategic plans into actionable tools and processes for sales teams. We develop customized sales playbooks, conduct skills assessments, and implement process improvements that align with brand messaging to enhance sales effectiveness and close rates.
Rebranding
We specialize in B2B rebranding initiatives that address both internal culture alignment and external market positioning. Our process includes brand architecture development, naming systems, and implementation planning to ensure consistent execution across all touchpoints during organizational transitions.
Post-Merger Integration
Our post-merger integration services focus on aligning brand strategies during organizational transitions. We help clients navigate cultural integration, unify messaging, and establish cohesive market positioning that preserves value from both organizations while creating forward-looking brand direction.
People
Bob Domenz
CEO
Bob Domenz founded Avenue in 2002 and has led the development of its proprietary Purpose & Promise methodology. With decades of B2B marketing experience, he specializes in helping companies navigate complex transformations through strategic brand alignment.
Mike Gorgo
Creative Director
Mike Gorgo leads Avenue's creative team, bringing strategic brand visions to life through innovative design solutions. His expertise in visual storytelling helps translate complex B2B strategies into compelling market-facing brand expressions.
Tom Harrison
Account Director
Tom Harrison manages client relationships and strategic implementation at Avenue. With extensive experience in B2B sales activation, he ensures client strategies are effectively translated into actionable plans across all business functions.
Questions
What B2B industries do you specialize in?
We work with mid-sized B2B companies across sectors including aerospace, food supply chain, technology, environmental solutions, and industrial manufacturing.
What is your rebranding process?
Our 12-point rebranding checklist includes cultural assessment, market analysis, brand positioning, employee alignment, and implementation planning.
How do you handle post-merger brand integration?
We use a brand-driven approach to unify cultures, align messaging, and create cohesive market positioning that preserves value from both organizations.
What makes your B2B strategy different?
Our Purpose & Promise methodology uniquely combines internal organizational alignment with external market strategy development simultaneously.
Do you work with international clients?
Yes, we serve clients in North America and international markets through our network of global thinkers and doers.
