Business Details
27 Years
experience
Expert Public Affairs & PR Strategies in Palm Beach Gardens
Founded in 1999, McNicholas & Associates has built a reputation as a leader in public affairs and public relations. Our team combines decades of experience in political campaign management, government communications, and grassroots movements to deliver tailored strategies that drive measurable results. We specialize in crafting compelling narratives that influence public policy, shape reputations, and foster stakeholder engagement.With offices in Palm Beach Gardens, Florida, Tallahassee, Florida, and Charleston, South Carolina, we serve a diverse clientele ranging from Fortune 500 companies to nonprofit organizations and government entities. Our approach integrates traditional media, digital advocacy, and community outreach to ensure clients achieve their objectives in dynamic and competitive environments.
Services
Public Affairs Strategy
Media Relations
Crisis Communications
Coalition Management
Digital Advocacy
Details
- Year established: 1999
Highlights and features
- We offer over 25 years of experience in public affairs and PR.
- Our team crafts tailored strategies for Fortune 500 companies and nonprofits.
- Proven success in grassroots coalition building and media relations.
- Multi-office presence ensures regional and national reach.
- Proactive approach to crisis communications and digital advocacy.
Services
Public Affairs Strategy
Our public affairs experts develop targeted strategies to influence policymakers and public opinion. We leverage government relationships, media outreach, and grassroots campaigns to advance client objectives. With decades of experience, we deliver actionable plans that align organizational goals with legislative and community priorities.
Crisis Communications
We prepare clients for high-stakes crises with proactive planning and rapid response frameworks. Our team mitigates reputational damage through strategic messaging and media engagement. With expertise in litigation support and public sentiment analysis, we help organizations navigate controversies effectively.
Digital Advocacy
Our digital advocacy services combine data-driven insights with creative content to amplify client messages. We design multi-platform campaigns using social media, video, and email to engage stakeholders. This approach ensures measurable impact across regional and national audiences.
Media Relations
We cultivate relationships with local, regional, and national media to secure earned coverage for clients. Our team crafts compelling narratives and pitches stories that align with media trends. This service enhances visibility and credibility through strategic press engagement.
Coalition Management
We organize and manage coalitions to unite diverse stakeholders around shared goals. Our approach includes grassroots mobilization, advocacy advertising, and legislative outreach. By fostering collaboration, we help clients build influential networks that drive policy change.
People
Tom McNicholas
President & CEO
Founder of McNicholas & Associates, Tom McNicholas has over 25 years of experience in public affairs. He has shaped policy outcomes for clients like U.S. Sugar and United Healthcare, leveraging expertise in communications and political strategy.
Amber Statler
Vice President of Content & Media Relations
An Emmy award-winning producer, Amber Statler leads media relations with a focus on investigative journalism and strategic storytelling. She joined the firm in 2021 after a decade in South Florida newsrooms.
John Brady
Director of Public Affairs
John Brady specializes in legislative advocacy and political research. His work bridges community needs with policymaker priorities, ensuring clients achieve favorable legislative outcomes through data-driven strategies.
Brittany Bearden
Vice President of Public Relations
Brittany Bearden oversees communications strategies for public-facing projects. Her background in education policy and community engagement informs campaigns that drive public support and economic growth.
Ansley Seaton
Director of Public Relations
Ansley Seaton develops creative messaging solutions for clients. Her expertise in social media and legislative outreach ensures campaigns resonate with target audiences while achieving measurable results.
Questions
What industries do you serve?
We work with Fortune 500 companies, nonprofits, government agencies, and professional sports teams across sectors like healthcare, education, and transportation.
How do you handle crisis communications?
Our team prepares proactive response plans and deploys rapid messaging strategies to protect reputations during controversies or litigation.
Can you manage national campaigns?
Yes, our multi-office presence and remote capabilities allow us to execute campaigns regionally, nationally, and internationally.
What sets you apart from competitors?
Our blend of political insight, media expertise, and grassroots experience delivers tailored solutions that drive tangible policy and business outcomes.
How do you measure campaign success?
We use data analytics, media coverage metrics, and stakeholder feedback to evaluate impact and refine strategies for continuous improvement.
