Business Details
Award-Winning Branding & Marketing Solutions
Wilmark Group is an award-winning team of senior professionals dedicated to redefining brands through innovative branding, marketing, and PR strategies. With decades of combined experience, we specialize in creating integrated marketing programs that operate in symbiosis, driving measurable business growth for clients across diverse industries. Our expertise spans healthcare verticals, consumer goods, and nonprofit sectors, where we deliver tailored solutions to address complex challenges. We prioritize customer-driven positioning to ensure brands remain competitive in dynamic markets.Our team combines strategic thinking with creative execution, leveraging digital marketing, public relations, and production capabilities to amplify brand impact. We maintain cutting-edge relevance while upholding foundational business principles, ensuring clients receive both innovation and reliability. Our leadership includes seasoned professionals with 30+ years of experience in global organizations, bringing deep industry knowledge to every project. We measure success through client satisfaction and the tangible growth achieved through our collaborative approach.
Services
Brand Strategy
Digital Marketing
Public Relations
Trade Groups
Production Studio
Measurement Tools
Highlights and features
- We offer 30+ years of experience in global marketing leadership.
- Our integrated 'marketing symbiosis' approach ensures cohesive brand strategies.
- Specialized expertise in healthcare marketing and nonprofit campaigns.
- Award-winning creative execution for complex business challenges.
- Client-centric focus with measurable growth-oriented outcomes.
Services
Brand Strategy
We create customer-driven brand strategies that position organizations for market success. Our approach combines research, messaging, and multi-channel campaigns to build cohesive brand identities. Clients benefit from our expertise in repositioning brands during periods of market change.
Digital Marketing
Our digital programs leverage SEO, paid media, and content strategies to enhance online visibility. We develop targeted campaigns that generate leads and drive engagement through data-driven optimization and modern digital tools.
Public Relations
We manage crisis communications, media outreach, and thought leadership initiatives. Our PR services include press releases, media training, and strategic content creation to maintain brand reputation and industry authority.
Production Studio
Our in-house studio creates impactful video content for web and social platforms. Services include scriptwriting, filming, and editing to deliver compelling brand narratives that resonate with target audiences across digital channels.
Measurement Tools
We implement KPI dashboards and research methodologies to track marketing effectiveness. Our tools integrate with platforms like Google Analytics to provide actionable insights for strategic decision-making and campaign optimization.
People
Chris Cooney
Founder and President
With 30+ years in marketing, Chris specializes in brand reinvention for organizations. He has led strategies for Prudential Health Care and Wunderman, focusing on solving complex business challenges through innovative branding solutions.
Jim Blumenfeld
Founder and WilMark Group Foundation President
Jim leverages 30+ years of experience in brand strategy for nonprofits and corporations. He has worked with Coca Cola and Citibank, developing campaigns that combine analytical and creative approaches for measurable business impact.
Ben Donahower
Digital Marketing Manager
Ben drives digital initiatives with expertise in SEO and paid advertising. He combines technical knowledge with business strategy to create online campaigns that generate leads and support client growth objectives.
Frank Salonek
Creative Director
Frank leads award-winning creative teams with experience across hospitality and healthcare sectors. His work for clients like Marriott and The Nature Conservancy demonstrates his ability to translate brand visions into impactful visual campaigns.
Maria Gilpin
Account Director
Maria manages cross-industry projects with a focus on client relationships. Her experience spans Neiman Marcus and nonprofit organizations, ensuring campaigns remain on time, on message, and aligned with client objectives.
Questions
What industries does The WilMark Group specialize in?
We specialize in healthcare marketing, consumer goods branding, and nonprofit campaigns, with extensive experience across diverse sectors.
How does your 'marketing symbiosis' approach work?
Our integrated approach ensures marketing channels feed into each other, creating cohesive strategies that drive measurable business growth through coordinated initiatives.
What services do you offer for digital marketing?
We provide SEO, paid media strategies, content development, and social media management tailored to generate leads and enhance online visibility.
Can you help with brand repositioning during market changes?
Yes, our team specializes in redefining brands during transitional periods, combining research and creative execution to maintain market relevance.
Do you work with nonprofit organizations?
Yes, through our WilMark Group Foundation, we provide pro bono marketing services to nonprofits focused on autism, education, and equality initiatives.
What measurement tools do you use for campaign effectiveness?
We implement custom KPI dashboards, integrate with Google Analytics, and conduct qualitative research to track progress and optimize marketing strategies.
