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Business Details
35 Years
experience
Your Trusted Subaru Dealer in Victor, NY
Van Bortel Subaru of Victor has been a trusted Subaru dealership since 1991, rooted in principles of kindness, integrity, and exceptional customer service. As part of the Van Bortel Automotive Group, we are one of the largest Subaru dealers in the nation, offering a wide range of new and used vehicles, certified pre-owned models, and comprehensive service solutions. Our team, led by founder Kitty Van Bortel, prioritizes customer satisfaction through transparent pricing, expert financing options, and a commitment to community philanthropy. We provide factory-trained technicians, genuine parts, and advanced diagnostic equipment to ensure every vehicle receives top-tier care.

Our express service options, shuttle services, and loaner vehicles enhance convenience for busy customers. Recognized with awards like the J.D. Power Award of Excellence, we align our operations with Subarus Love Promise to support local causes. With over 4.8 stars on Google and 2,000+ reviews, our reputation reflects decades of dedication to automotive excellence. Our eco-friendly retail practices and Subaru-certified service center underscore our forward-thinking approach. Whether purchasing, leasing, or servicing a vehicle, customers benefit from our personalized care and industry-leading expertise.
Services
New Vehicle Sales Certified Pre-Owned Vehicles Subaru Service Center Parts Center Financing Options Express Maintenance Warranty Coverage Tire Services Loaner Vehicles Online Trade-In Appraisal
Details
  • Year established: 1991
Highlights and features
  • We offer exceptional customer service rooted in decades of automotive expertise.
  • Our Subaru-certified technicians ensure precise and reliable vehicle maintenance.
  • Express service options minimize wait times for busy customers.
  • We provide transparent financing solutions tailored to individual budgets.
  • Our community involvement reflects a deep commitment to local philanthropy.
What people say
Excellent service Knowledgeable staff Community commitment Competitive pricing Quick turnaround
Services
New Vehicle Sales
Van Bortel Subaru offers a comprehensive selection of new Subaru models, including the Forester, Outback, and Ascent. Our sales team provides expert guidance to help customers find vehicles matching their lifestyle and budget. Competitive financing options and trade-in programs ensure a seamless purchasing experience.
Certified Pre-Owned Vehicles
Our certified pre-owned Subaru inventory delivers exceptional value with manufacturer-backed guarantees. Each vehicle undergoes rigorous inspections to meet Subarus high standards. Customers benefit from extended warranties and peace of mind, knowing their pre-owned purchase is backed by trusted service history.
Subaru Service Center
Our factory-trained technicians provide expert maintenance and repairs using genuine Subaru parts. Services include oil changes, brake inspections, and recall compliance. The service center offers express options, shuttle services, and loaner vehicles to minimize customer downtime while ensuring long-term vehicle reliability.
Financing Options
Van Bortel Subarus finance center offers tailored leasing and loan solutions with competitive interest rates. Our team works with major lenders to secure approvals for customers with varying credit profiles. Transparent pricing and flexible terms help drivers achieve affordable monthly payments without hidden fees.
Parts Center
The parts center stocks genuine Subaru components and accessories to ensure optimal vehicle performance. Expert staff assist with part identification and installation guidance. Pet-friendly accessories and seasonal items like winter tires are available to enhance vehicle functionality and owner satisfaction.
People
Kitty Van Bortel
Founder
Kitty Van Bortel founded Van Bortel Subaru in 1991 after starting in the automotive industry in 1985. With nearly 40 years of experience, she champions kindness, integrity, and community service, earning accolades like the 2016 Time Dealer of the Year.
Questions
What Subaru models are available at Van Bortel Subaru of Victor?
We offer new Subaru models including the Forester, Outback, Ascent, Crosstrek, and WRX, along with certified pre-owned vehicles.
Do you provide financing options for Subaru purchases?
Yes, our finance center offers competitive leasing and loan programs tailored to individual budgets and credit profiles.
What service hours does the Subaru service center operate?
Our service center is open Monday-Friday 9 AM-7 PM, Saturday 9 AM-5 PM, and closed on Sundays.
Are there express maintenance options available?
Yes, we offer no-appointment-necessary express service for oil changes, tire rotations, and minor maintenance seven days a week.
Does Van Bortel Subaru support local charities?
We actively partner with local organizations through Subaru’s Love Promise, supporting causes like Lollypop Farm and Susan B. Anthony Museum.
Can I schedule service appointments online?
Yes, use our online scheduler to book maintenance or repairs at your convenience.