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Waterstone Insurance Agency is a testament to the power of tradition and innovation combined. For over 100 years, we have been serving the insurance needs of individuals, families, and businesses throughout West Michigan. As the second oldest operating business in Muskegon County, we take pride in our ability to adapt to changing markets while upholding a high standard of excellence in all that we do.
Our Mission
At Waterstone Insurance Agency, our mission is to provide complete insurance coverage for the individual and commercial entities at competitive prices with prompt, professional, and honest service. We strive to build a firm relationship of mutual trust and service with each of our clients.
Our Values
As an independent insurance agency, we work for our clients, placing insurance coverage with only the finest insurance carriers the industry has to offer. We pride ourselves on personal service, providing 24/7 support to our clients. Our honesty and integrity are second to none, and we value our clients' trust. All client information is treated with strict confidentiality.
Personal Service
We believe in the lost art of personal service, and it's something we pride ourselves on every day. Whether you need to make a claim or simply need to ask a question, our dedicated team is always available to assist you 24/7. Our commitment to excellent customer service is unmatched, and we strive to make every interaction with our agency a positive one.
Our Expertise
With over 100 years of experience in the insurance industry, we have seen it all. From personal insurance to commercial, we listen to your unique needs and create a customized plan tailored to your budget. Whether you're a small business owner or an individual looking to protect your assets, we have the expertise to guide you every step of the way.
Our Team
Meet our dedicated and knowledgeable team of insurance professionals, each bringing their unique strengths and experiences to the table.
Personal Insurance
Whether you're looking to protect your home, auto, or family, we have the expertise to help you navigate the complex world of insurance. Our personal insurance services include:
- Home insurance
- Auto insurance
- Life insurance
- Health insurance
- Long-term care insurance
- Medicare supplemental insurance
Commercial Insurance
As a commercial entity, you understand the importance of protecting your business and employees. Our commercial insurance services include:
- Business insurance
- Workers' compensation insurance
- Employment practices liability insurance
- Commercial property insurance
- Commercial auto insurance
Benefits
We offer a wide range of benefits that cater to your individual or business needs. Our benefits include:
- Health insurance
- Life insurance
- Disability insurance
- Long-term care insurance
- Medicare supplemental insurance
Claims & Carriers
As an independent insurance agency, we work with a select group of reputable carriers to bring you the best coverage options at competitive prices. We make it a priority to stay informed about the latest developments in the insurance industry, ensuring that you have the most comprehensive protection possible.
Insurance Experience
The reviews for Waterstone Insurance highlight the exceptional service and attention to detail provided by their agents, particularly Mike Jr. Reviewers Jenny Hart Locke and Lisa Tierman both gave the company 5-star ratings, praising their attentive and reliable support.
Attentive and Knowledgeable
Both reviewers emphasized the company's dedication to meeting their needs. Jenny Locke described Mike Jr. as the "best insurance agent and company, " stating that he is "very attentive to all my needs and always looking out for my personal insurance and my business." Lisa Tierman similarly noted that Waterstone is "knowledgable, reliable, and always there when you need them."
Personalized Service
Reviewers appreciated the personalized approach taken by Waterstone's agents. Jenny Locke expressed her gratitude for having Mike Jr. as her agent, stating that she is "so blessed" to have him. This suggests a strong sense of trust and satisfaction with the company's services.

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