Business Details
50+ Years
experience
Your Trusted Source for Premium Tile & Stone in Rochester
Founded in 1970 by Gary Pino, Concept II Tile has established itself as a trusted leader in residential home renovations across Rochester, NY. Our expertise spans kitchens, bathrooms, closets, and premium tile solutions, backed by over five decades of craftsmanship and innovation. Guided by the principle of 'Excellence Through Service,' we prioritize client satisfaction through personalized design consultations and a curated selection of high-quality materials. Our team of seasoned tile designers, including industry professionals like Deb O'Connor and Nicci Winrock, ensures every project aligns with both aesthetic vision and functional needs.Located in the Piano Works Mall, our East Rochester showroom features the region's largest tile collection, from everyday essentials to luxury artisan pieces. We collaborate closely with homeowners, designers, and contractors to deliver tailored solutions, supported by partnerships with reputable installers and suppliers. With a legacy built on transparency, expertise, and community trust, we remain committed to exceeding expectations in every renovation journey.
Services
Bathroom Tile
Kitchen Tile
Flooring Tile
Living Spaces Tile
Custom Closets
Details
- Year established: 1970
Highlights and features
- We offer over 50 years of experience in residential tile and renovation expertise.
- Our team includes senior tile designers with specialized product knowledge.
- We provide Rochester's largest tile selection, from essential to luxury options.
- Our collaborative design process ensures tailored solutions for every project.
- We maintain partnerships with trusted local installers for quality execution.
What people say
Tremendous selection
Great service
Best design knowledge
Exceptional experience
Perfect backsplash
Services
Bathroom Tile
Transform your bathroom with premium porcelain, ceramic, and natural stone tiles. Our designers help select water-resistant options for showers, tub surrounds, and flooring while balancing aesthetics and functionality. Expert guidance ensures proper material selection for wet areas and steam showers.
Kitchen Tile
Flooring Tile
Living Spaces Tile
Custom Closets
People
Gary Pino
Founder | CEO
Gary Pino established Concept II in 1970, building a reputation for excellence in residential design. His vision created Rochester's premier tile destination through decades of industry leadership and craftsmanship commitment.
Ross Pino
President
Ross Pino leads Concept II's strategic growth while maintaining family-owned business values. He oversees operations and expansion into new product categories while ensuring continuity of exceptional service standards.
Deb O'Connor
Senior Tile Designer
Deb O'Connor specializes in kitchen and bathroom tile design with extensive product knowledge. Her personalized approach helps clients visualize transformations through material selection and spatial planning expertise.
Nicci Winrock
Senior Tile Designer
Nicci Winrock provides expert guidance on tile selections for residential projects. With deep understanding of material properties, she assists clients in choosing appropriate tiles for functionality, durability, and aesthetic appeal.
Questions
What payment methods do you accept?
We accept cash, personal checks, cashier's checks, money orders, and credit cards up to $500.
Do you work with contractors?
Yes, we collaborate with builders and contractors to supply tile products for projects.
Can I return unused tile?
All tile is special order and cannot be returned due to project-specific procurement.
Do you offer installation services?
We provide tile selection guidance but recommend trusted local installers for professional installation.
What tile price ranges do you offer?
Porcelain ranges from $6–$15/sqft, natural stone from $6–$30/sqft, and mosaics up to $150/sqft.
Do you have eco-friendly options?
Yes, we partner with sustainable brands and offer LEED-certifiable stone products.
